VP, Personalization & Segmentation

Axos Bank • San Diego, CA

2d • $120,000 - $145,000

About The Position

The VP of Personalization & Segmentation owns the enterprise personalization strategy across Axos’ brands, products, and customer segments. This role builds and scales a data-driven personalization engine that accelerates acquisition, improves conversion efficiency, deepens relationships, and increases lifetime value. This leader sits at the intersection of strategy, data, martech, lifecycle, and content, translating customer intelligence into orchestrated, measurable experiences across the full funnel.

Requirements

• Technical & Data Qualifications Strong working knowledge of SQL, with the ability to independently explore, validate, and pressure-test large, complex datasets
• Experience working directly with enterprise data warehouses and lakehouse environments (e.g., Databricks, Snowflake, BigQuery, Redshift), where SQL is a primary interface
• Deep familiarity with the Salesforce ecosystem, including: Salesforce CRM (Sales Cloud) data models (leads, accounts, contacts, opportunities) Salesforce Marketing Cloud and/or Data Cloud (CDP) concepts, including audience activation and lifecycle orchestration
• Ability to interpret and challenge: Segmentation logic and audience definitions Data joins, signal reliability, and lifecycle stage mapping across systems
• Proven ability to translate data from Salesforce, CDPs, and data lakes into actionable personalization and segmentation strategies
• Comfortable operating in regulated environments where data governance, consent, and lineage matter
• 7+ years of marketing experience in personalization, lifecycle, growth strategy, or customer intelligence
• Deep experience with CDPs, CRM, and marketing automation platforms
• Strong strategic mindset paired with operational credibility
• Comfortable influencing across Product, Data, Sales, and Marketing

Nice To Haves

• Financial services or regulated-industry experience strongly preferred

Responsibilities

• Strategy & Vision Define the enterprise personalization vision and multi-year roadmap
• Establish clear segmentation frameworks across Consumer, Commercial, and Securities
• Set standards for what “good personalization” looks like, from basic to advanced
• Customer Intelligence & Segmentation Own audience strategy: personas, segments, sub-segments, and dynamic audiences
• Partner with Data, Martech, and Analytics to operationalize signals (behavioral, transactional, firmographic)
• Ensure segmentation is actionable, not academic
• Personalization Execution & Orchestration Lead personalization across lifecycle journeys, web, email, paid media, and sales enablement
• Move the org beyond static rules into decisioning, testing, and optimization
• Partner with Content, Brand, and Product to scale modular, reusable assets
• Measurement & Impact Define success metrics tied to business outcomes (conversion, speed to value, retention, cross-sell)
• Establish test-and-learn frameworks and governance
• Translate insights into executive-level reporting
• Governance & Enablement Create enterprise standards, playbooks, and guardrails
• Enable teams to execute personalization consistently without fragmentation
• Serve as the connective tissue between BUs, Strategy, Martech, and Data

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees