VP, Personalization & Engagement Campaigns

bswift

2d•Remote

About The Position

The Vice President of Personalization & Engagement Campaigns will define and execute a data-driven strategy to deliver highly personalized experiences across our benefits platform. This role will lead efforts to ensure every interaction—whether selecting benefits, engaging with wellness programs, or accessing resources—is tailored to individual needs.

Requirements

10+ years in leadership roles focused on campaign strategy, personalization, or lifecycle engagement.
Proven experience with personalization platforms and marketing automation tools.
Strong understanding of data-driven campaign design, AI/ML applications, and customer segmentation.
Exceptional leadership, communication, and cross-functional collaboration skills.

Nice To Haves

Experience in HR tech, benefits platforms, or SaaS businesses.
Familiarity with CDPs, real-time decisioning engines, and advanced analytics tools.
Ability to translate complex data insights into actionable campaign strategies.

Responsibilities

Develop and own personalization and campaign strategy for the benefits platform, ensuring relevance and engagement across diverse employee populations.
Build and lead a team focused on personalization, segmentation, and lifecycle campaigns.
Collaborate with Product, Data Science, and Engineering to embed personalization into platform experiences.
Create personalized campaigns to close gaps in care, drive behavior change, and provide educational awareness across health and wellbeing.
Drive dynamic content strategies and real-time personalization using behavioral, demographic, and predictive data.
Oversee the use of advanced analytics, AI/ML models, and personalization engines to deliver tailored experiences.
Ensure compliance with data privacy and security standards while maximizing personalization capabilities.
Define KPIs for personalization and campaign initiatives (e.g., engagement, benefit adoption, retention) and continuously optimize for impact.
Lead A/B and multivariate testing to refine campaign tactics.

Benefits

Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
Remote first, Office friendly environment! No time to commute? No problem!
Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.

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