VP of Trade Development CPWS - Diageo - Miramar

Southern Glazer’s Wine and Spirits, LLC•Miramar, FL

About The Position

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933. The reputation of Southern Glazer’s is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer’s has been recognized by Newsweek as one of America’s Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees. As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more. By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.OverviewDirects the development and implementation of business strategies, plans, data, and utilities to assist strategic customers in the evaluation of alcohol beverage performance in the market, retailer, supplier, and consumer trends and expectations.

Requirements

Bachelor’s degree plus ten years of experience of trade or customer marketing and sales experience; or an equivalent combination of education and experience
Comprehensive understanding of wine and spirits industry
Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
Ability to understand and manage budgets, profitability, and expenses
Excellent customer service, interpersonal, and verbal and written communication skills
Continual self-education and knowledge development of new and existing trends, styles, and products within the Supplier portfolio as well as competitive brands
Proficient in MS Office (PowerPoint, Word, Excel, and Outlook)

Responsibilities

Lead trade marketing implementation through the development of commercial strategies to achieve supplier goals
Support National GM s and Regional Chain Account leads with specific analytics, shopper insights, and programming
Identify local market intelligence and opportunities consumer shifts/trends, channel dynamics, key account (NAOP/chains) dynamics, etc.
Ensure local plans and tactics adhere to national brand strategies and guidelines
Serve as a primary internal source of supplier marketing information
Lead and develop trade development team to become experts in generating customer/shopper insights and program activations that deliver exceptional results
Develop and evaluate programs; review national program briefs, concepts, creative and provide input/feedback to supplier and brand marketing
Set objectives, review and reallocate program based on ROI, and provide market-based insights and feedback to sales and marketing management through KPI scorecard process
Support Supplier and field sales team in the planning and execution of annual POS & VAP buys
Perform other job-related duties as assigned