About The Position

We are seeking a VP or Senior Director of Sales Operations to build and lead the operational backbone of our commercial organization. This role will own the systems, processes, and execution that power both our direct-to-consumer and B2B sales channels as we move toward and beyond launch. This is a hands-on leadership role responsible for connecting demand generation, order management, fulfillment, and revenue operations into a cohesive, scalable engine.

Requirements

  • 8–15+ years of experience in sales operations, revenue operations, or related roles
  • Experience managing DTC ecommerce operations for physical products - ideally devices or hardware
  • Strong working knowledge of HubSpot, Shopify, and Salesforce
  • Experience working with contract manufacturers and/or supply chain and fulfillment partners
  • Proven ability to build systems and processes from the ground up in a high-growth environment
  • Strong analytical and operational mindset with attention to detail
  • Ability to operate both strategically and tactically in a fast-moving environment

Nice To Haves

  • Experience in medical device, health tech, or premium consumer hardware
  • Familiarity with subscription models, connected devices, or app-enabled products

Responsibilities

  • Own and build the end-to-end sales operations function across DTC and B2B channels
  • Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce
  • Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle
  • Partner closely with contract manufacturers to align demand planning, production, and fulfillment
  • Lead demand forecasting and inventory planning in coordination with manufacturing and finance
  • Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience
  • Support B2B sales efforts through quoting, invoicing, and deal desk operations
  • Build scalable processes for order management, revenue tracking, and reporting
  • Establish KPIs and dashboards to drive visibility into performance across channels
  • Identify and implement automation and tooling to improve efficiency and accuracy
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