VP of Sales - Mid-Market

Tractian • Atlanta, GA

3d

About The Position

As Vice President of Sales, Mid-Market at TRACTIAN, you will own the global mid-market revenue strategy and results. Reporting directly to the CRO, you will lead multiple Regional Sales Directors and their organizations, define go-to-market strategy, and drive predictable, scalable growth. You will set the operating cadence, forecasting discipline, and performance standards for the mid-market sales motion while partnering cross-functionally with Marketing, Sales Engineering, Customer Success, and Product. Through strong leadership and disciplined execution, you will expand Tractian’s footprint across mid-market industrial customers and accelerate adoption of our maintenance and reliability platform.

Requirements

• 7+ years of progressive sales leadership experience, including senior leadership roles overseeing multiple regions or teams through second-line leaders.
• 10+ years of quota-carrying and sales leadership experience selling complex B2B solutions in a mid-market or high-velocity enterprise-adjacent environment.
• Proven track record of building, scaling, and leading high-performing sales organizations with predictable revenue outcomes.
• Demonstrated success owning forecast accuracy, operating cadence, and execution discipline across multiple regions.
• Strong domain experience selling into industrial, manufacturing, or asset-intensive organizations or equivalent complex B2B environments.
• Deep understanding of mid-market go-to-market strategy, including segmentation, coverage design, pricing, and repeatable sales motions.
• Highly fluent in data-driven sales leadership and CRM-based inspection (HubSpot preferred), with a bias toward accountability and execution.
• Executive presence with the ability to influence cross-functional leaders, coach senior sales leadership, and partner effectively with the CRO and executive team.
• Strategic, decisive, and execution-oriented leader with a relentless focus on growth, scale, and organizational excellence.

Responsibilities

• Own end-to-end mid-market revenue performance, including strategy, execution, forecasting accuracy, and growth outcomes across multiple regions.
• Lead, develop, and scale a multi-regional sales organization by managing Regional Sales Directors and building strong second-line leadership.
• Define and continuously refine mid-market go-to-market strategy, including segmentation, coverage models, pricing posture, and sales motions.
• Establish a rigorous operating cadence encompassing pipeline inspection, forecasting, deal governance, and performance management at scale.
• Partner closely with Marketing, Sales Engineering, Customer Success, and Product to ensure alignment across demand generation, sales execution, onboarding, and expansion.
• Own mid-market talent strategy, including leadership hiring, succession planning, enablement frameworks, and performance standards.
• Drive consistent improvement in core sales efficiency metrics, including ramp time, win rates, deal velocity, and quota attainment.
• Act as a senior executive voice for the mid-market business, contributing to company-wide strategy, planning, and growth initiatives.

Benefits

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 251-500 employees