VP of New Business Development

Socially Powerful•New York, NY

3d•$180,000 - $200,000•Hybrid

About The Position

This role is for a commercially driven leader with deep experience in influencer and social marketing. Initially operating as a senior individual contributor, you will own the entire new business lifecycle - from prospecting and pitching to closing and onboarding. You will be accountable for growing revenue, expanding brand presence, and positioning Socially Powerful as a leading influencer and social agency in North America. For the right person, this role offers the opportunity to become the US market lead, shaping strategy, culture, and growth from a regional perspective.

Requirements

Proven background in new business development within influencer, social, or digital marketing, ideally agency-side
Alternatively, a very senior account-side professional with strong commercial instincts and pitch leadership experience
Demonstrable track record of winning and closing large, complex deals
Strong existing network across B2C brands, startups, scale-ups, or enterprise organisations
Deep understanding of influencer marketing and social-first campaign strategy
Confident, persuasive presenter, able to lead senior-level pitches and strategic discussions
Highly self-motivated, resilient, and relentless in the pursuit of new opportunities
Comfortable working independently in the early stages while building long-term infrastructure
Entrepreneurial mindset with the ambition to build, lead, and scale a market presence
Passionate about continuous learning, growth, and leadership development

Responsibilities

Own and drive all new business activity across the US and North America
Identify, target, and secure enterprise-level and high-growth B2C clients
Develop and execute innovative outbound strategies to access senior decision-makers
Lead end-to-end sales cycles, including prospecting, pitching, negotiation, and deal closure
Close high-value, long-term retainer and project-based partnerships
Represent Socially Powerful confidently in senior-level meetings, pitches, and industry forums
Deliver influencer marketing masterclasses, strategic workshops, and pitch leadership
Build and manage a strong CRM pipeline, ensuring accurate forecasting and reporting
Track market trends, emerging brands, and new entrants to identify growth opportunities
Collaborate closely with global strategy, creative, and delivery teams to win and onboard clients
Recruit, lead, motivate, and scale a US-based new business and commercial team
Act as a key ambassador for the Socially Powerful brand in the North American market