VP of Marketing, Integrated and Growth

Faherty Brand•New York, NY

8d•$225,000 - $250,000

About The Position

Faherty is seeking a strategic, commercially-minded VP of Marketing to lead our integrated marketing engine and drive measurable growth across all channels. Reporting to the EVP of Marketing, you'll serve as the operational backbone of our marketing organization—connecting creative vision to business outcomes, brand storytelling to conversion, and seasonal strategy to sell-through. This role sits at the intersection of art and science. You'll oversee two critical areas: Integrated Marketing (go-to-market orchestration, channel management, retail/wholesale marketing, forecasting, and product strategy) and Growth Marketing (P&L ownership for e-commerce, tech stack management, $16M paid media budget, and website conversion optimization). You'll bring structure and analytical rigor to a creative, founder-led culture—translating brand energy into measurable commercial impact while preserving what makes Faherty special.

Requirements

Minimum 15+ years in performance marketing, integrated marketing, growth, or full-funnel marketing leadership at a premium or lifestyle brand
Proven track record owning CAC, LTV, revenue targets, and media efficiency at scale
Deep expertise in attribution modeling, audience segmentation, lifecycle marketing, and marketing technology
Experience managing significant marketing budgets and demonstrating measurable ROI
Background partnering with Creative/Brand teams to marry storytelling with commercial strategy
Experience leading teams through high-growth phases and organizational change
Strategic thinker with operational strength—you bring clarity, structure, and focus without losing sight of the big picture
Analytically rigorous—comfortable with financial modeling, forecasting, BI tools, and experimentation frameworks
Exceptional communicator—can simplify complexity, influence cross-functionally, and drive alignment across diverse stakeholders
Commercially oriented—understands P&L dynamics, unit economics, and how marketing ladders into business growth
Collaborative and adaptable—thrives in founder-led, creative cultures where agility and partnership are essential
Customer-obsessed—passionate about building meaningful relationships and delivering exceptional experiences across the lifecycle

Responsibilities

Build and lead the global marketing calendar that connects creative campaigns, product launches, seasonal priorities, retail openings, and wholesale initiatives into one cohesive narrative
Partner with Merchandising to translate product strategy into compelling market-ready stories that drive sell-through across channels
Lead retail and wholesale marketing strategies including store activations, local market storytelling, partner toolkits, and omnichannel experiences that bring the brand to life beyond digital
Develop 360° go-to-market plans for collections, launches, and key moments—ensuring creative direction, channel sequencing, and business goals are tightly aligned
Own marketing forecasting and planning in partnership with Finance, ensuring budget allocation, resource planning, and revenue targets are grounded in reality
Own the e-commerce P&L and drive accountability across customer acquisition cost (CAC), lifetime value (LTV), revenue contribution, and profitability
Manage a $16M growth marketing budget across SEO, SEM, paid social, affiliate, influencer, partnerships, and emerging channels including AI-driven acquisition
Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
Lead website conversion strategy including UX optimization, landing page testing, A/B experimentation, and funnel performance
Drive retention and lifecycle marketing through segmentation, CRM, email/SMS, loyalty program optimization, and post-purchase engagement strategies
Build dashboards and reporting that translate data into clear actions for leadership—balancing speed with analytical rigor
Act as the strategic partner to Creative and Brand teams, ensuring campaigns are designed with performance and measurability built in from the start
Collaborate with Retail, Wholesale, and Merchandising to align marketing activation with inventory priorities, category strategies, and regional opportunities
Lead and develop high-performing teams across growth marketing, CRM/retention, performance media, integrated planning, and marketing operations
Bring operational discipline and planning rigor to a fast-paced, entrepreneurial environment while enabling creativity to scale effectively