VP of Finance

goodr•Los Angeles, CA

1d•$190,000 - $225,000•Hybrid

About The Position

When some people imagine being stranded on a deserted island, they picture a nightmare-ish existence. But you envision the exact opposite. That's because you've already worked out a fool-proof plan to turn that deserted island into a profitable coconut water empire!!! When you look at a palm tree, do you think, “Now that’s a solid asset with long-term ROI”? Do you dream of optimizing resource allocation even when those resources are seashells, bamboo, and one very sassy island flamingo? If so, you might be the Vice President of Finance goodr has been searching for. This role is all about guiding our financial raft through stormy seas and turning every budget challenge into buried treasure. If you can keep a company profitable, a forecast airtight, and still have time to build a palm-frond Excel sheet on your imaginary island, then go ahead and submit that application today!

Requirements

Asks a lot of questions
12+ years of managerial experience, including 5+ years in a senior leadership role
Deep understanding of both financial & accounting principles
Ability to develop financial strategies that align with company goals
Effectively communicating financial information to senior management
MUST be an FP&A guru
Expert level in Microsoft Excel
Familiarity with financial systems (we use Netsuite!)
Proven experience leading financial reporting, budgeting/forecasting, and long-range planning
Strong understanding of GAAP, regulatory compliance, and internal control frameworks
Freakin’ awesome communicator and direction giver
Has an in-depth understanding of team dynamics
Experience in a scaling or high-growth environment
Solid organizational skills including attention to detail and multitasking skills
Loves the work more than a paycheck
Loves to create order out of chaos
Is happy to give away credit to their team
Loves getting and giving feedback
Is into personal growth
Thinks Fun is being great (not partying)
Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

Responsibilities

LEADERSHIP
Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS—the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
ROLE SPECIFIC
Own the strategic financial roadmap, aligning planning efforts with long-term business objectives and growth priorities
Manage the preparation, accuracy, and delivery of all internal and external financial reporting
Provide clear insights into business performance and key financial metrics
Partner with executive leadership to interpret financial results and support strategic decision-making
Ensure full compliance with all financial regulations, accounting standards, and statutory requirements across jurisdictions
Oversee cash flow management, working capital strategy, and liquidity planning to ensure financial health and flexibility
Manage external audits and maintain strong internal controls to support accurate, timely reporting
Oversee all required tax (direct and indirect) reporting
Lead company-wide budgeting, forecasting, and long-range planning in collaboration with department leaders
Oversee the preparation and accuracy of financial statements, ensuring compliance with GAAP (Generally Accepted Accounting Principles) and management reporting directives
Develop and implement accounting policies, procedures, and controls to ensure efficient and effective financial operations
Oversee all aspects of accounting operations, including general ledger, accounts payable/receivable, payroll, inventory, fixed assets, revenue recognition, and treasury operations
Lead, mentor, and develop the accounting team, fostering a culture of high performance and continuous improvement
Oversee and manage tax compliance by ensuring accurate and timely filing of tax returns
Evaluate and improve finance systems, tools, and processes to enhance efficiency, scalability, and data integrity
Identify and assess financial risks and opportunities, providing proactive recommendations to mitigate exposure
Provide financial modeling and scenario planning for key initiatives, M&A opportunities, and capital allocation decisions
Deliver high-impact executive presentations and board-level reporting
Build and manage a high-performing team while partnering across functions to ensure financial alignment
This role is in the Money department and will report directly to the Chief Financial Officer
Perform other related duties as assigned

Benefits

A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck... obviously.
Salary range: $190K - $225K, final number dependent on experience
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
Sunglasses. Obviously.