Beyond Yoga - VP of Ecommerce
About The Position
The VP, eCommerce is the senior-most digital commerce leader for Beyond Yoga and is responsible for driving daily demand, profitable growth, and long‑term customer value across all digital touchpoints. Reporting to the CEO of Beyond Yoga and serving as a key member of the Senior Leadership Team (SLT), this role owns the eCommerce P&L and leads strategy and execution across site, lifecycle marketing, digital merchandising, customer care and experience. This leader is deeply embedded in day‑to-day business management, partnering closely with Finance to forecast, pace, and optimize demand, and working in close collaboration with Marketing to align acquisition strategy with inventory health, margin goals, and customer quality. The role is accountable for customer formation outcomes and downstream value, owning the digital experience, merchandising, and conversion performance that turn traffic into long‑term customers. Through disciplined use of data, established tools, and cross‑functional collaboration, the VP, eCommerce ensures Beyond Yoga’s digital channel delivers sustained growth while reflecting the brand’s product strengths, customer expectations, and financial objectives.
Requirements
- 15+ years of experience in digital commerce or eCommerce leadership, ideally within apparel, activewear, or consumer brands.
- Proven experience owning an eCommerce P&L and driving daily demand in a dynamic retail environment
- Demonstrated success driving sustainable results in a high-growth organization
- Deep comfort partnering with Finance on forecasting, pacing, and profitability management.
- Strong track record of customer acquisition, retention, and lifetime value growth.
- Highly collaborative leader with executive‑level influence and an ability to translate strategy into action.
- Data‑driven, customer‑obsessed, and energized by building brands through commerce.
Responsibilities
- Drive Daily Demand & Financial Performance
- Lead Customer Formation & Lifetime Value Growth
- Partner Closely with the SLT & Brand Teams
- Own the Digital Experience
- Build & Lead a High‑Performing Team
Benefits
- Competitive compensation and a comprehensive benefits package that includes healthcare, 401(k) with company match, paid time off, and generous product discounts.
- A culture rooted in inclusivity, well‑being, and connection.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
