VP of Brand

Everyday Dose Inc.

3h•Remote

About The Position

Coffee has side-effects (ruined gut, jitters, and dry skin), and people take that as the status quo. Everyday Dose has created a coffee mixture that smells and tastes like the real thing, without the side-effects. We’re on a mission to re-write what a 1,200 year-old habit looks like, and we need people who care deeply about making other people’s lives better. Role Summary The VP of Brand owns how Everyday Dose shows up in the world- emotionally, visually, verbally, and experientially by leading organic social, creative, events, and our robust community. This role is responsible for building a brand that people feel, not just recognize. You’ll steward the long-term brand vision while ensuring it shows up clearly and consistently across every touchpoint: product, packaging, content, performance marketing, retail, community, and culture. This is not a “big idea only” role. It’s a strategy-to-execution leadership role that blends intuition, taste, systems thinking, and commercial impact.

Requirements

10+ years in brand leadership roles within CPG, wellness, or lifestyle within DTC and retail spaces
Proven experience scaling a brand across channels while maintaining taste and integrity
Strong creative instincts paired with operational rigor
Ability to zoom out (vision) and zoom in (execution) seamlessly
Confident decision-maker who can balance intuition, data, and business needs
Deep respect for the customer and the emotional side of consumption
Comfortable partnering directly with a founder and executive team

Nice To Haves

Experience in subscription based DTC
Track record of building cult-like brand affinity
Strong POV on modern wellness, rituals, and daily habits
Experience navigating brand through periods of rapid growth

Responsibilities

Define, evolve, and execute the Everyday Dose’s brand strategy as the business scales
Own positioning, narratives, audience clarity, and brand architecture
Ensure the brand remains emotionally resonant, differentiated, and culturally relevant
Act as the ultimate brand decision-maker and steward
Gear up Everyday Dose for retail success by enhancing brand awareness and helping to turn us into a household name.
Lead creative direction across content, campaigns, packaging, and launches
Ensure all storytelling feels human and unmistakably Everyday Dose
Balance brand-building with performance-driven creative needs
Push for originality while protecting brand coherence
Build and maintain strong brand systems: voice, tone, messaging, visual identity
Ensure consistency across paid, organic, email/SMS, website, packaging, retail, and PR
Create guardrails that empower teams, not slow them down
Identify when the brand is drifting and course-correct quickly
Partner closely with Growth to align brand and performance (no silos)
Collaborate with Product and Innovation to shape launches and line extensions
Work with CX and Community to ensure brand promises match real customer experience and solve real customer problems
Be a clear, confident voice in executive decision-making
Build, mentor, and lead a high-performing brand and creative team
Set clear standards for quality, taste, and execution
Create a culture of thoughtful iteration, not constant reinvention