VP Marketing

9fin•New York, NY

3d•Hybrid

About The Position

About 9fin The world's largest asset class, debt, operates with the worst data. Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered. Our mission is to change this. 9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time. Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms. The Role We’re looking for a world‑class VP Marketing to lead and scale 9fin’s global marketing function. Reporting directly to the CEO, this is a critical executive role responsible for owning our end‑to‑end marketing strategy - from positioning and product marketing, through demand generation and ABM, to brand, events, PR/AR/IR and customer engagement. You’ll be both a strategic leader and a hands‑on operator: setting direction, building a high‑performing team, and personally driving high‑impact initiatives. You’ll partner closely with Sales, Product and Customer Success to ensure tight go‑to‑market alignment as we scale from ~$50m ARR to $150m+. This role spans North America, EMEA and APAC, and is ideal for a senior SaaS marketer who thrives in high‑growth, complex enterprise environments.

Requirements

Significant senior marketing leadership experience (VP‑level or equivalent) in a B2B enterprise SaaS business
A proven track record of building and scaling marketing functions in high‑growth environments
Deep expertise in enterprise demand generation and account‑based marketing
Strong instincts for positioning, messaging and storytelling, with a clear link to commercial outcomes
Experience partnering closely with Sales on enterprise GTM and revenue growth
Comfort operating at both strategic and hands‑on levels
Experience building and leading hybrid, international teams
Highly data‑driven, with strong understanding of marketing analytics and performance measurement
Excellent communicator, able to influence at executive, Board and customer level

Responsibilities

Own and scale our marketing strategy
Define and execute 9fin’s global marketing vision across product marketing, demand generation, ABM, brand, content, communications and customer marketing
Build a predictable, metrics‑driven demand engine that supports sustained pipeline and revenue growth
Own the full marketing tech stack and ensure data, attribution and reporting drive clear decision‑making
Lead world‑class ABM and enterprise demand
Design and run sophisticated account‑based marketing programmes for our largest enterprise customers
Use data and insight to identify, prioritise and penetrate key accounts with highly personalised messaging
Partner tightly with Sales and Customer Success to drive pipeline creation, conversion and expansion
Establish clear success metrics across pipeline impact, conversion and retention
Drive positioning, messaging and thought leadership
Own 9fin’s positioning and narrative as we define and lead a new category
Translate deep customer and market insight into compelling messaging that resonates with senior decision‑makers
Lead competitive intelligence and feed clear market insight back into Product and Sales
Establish 9fin and its leaders as trusted voices in the credit and capital markets ecosystem
Build brand and events that move the needle
Lead our global events strategy, including field, industry and conversion‑focused events
Ensure events, sponsorships and partnerships deliver measurable impact on pipeline and market share
Oversee PR, analyst relations, investor communications and corporate storytelling
Be a senior leader at 9fin
Act as a trusted thought partner to the CEO, leadership team and Board
Help scale the company through a period of rapid growth and increasing complexity
Build, mentor and inspire a high‑performing global marketing team
Champion a culture of clarity, ownership, humility and high standards

Benefits

Competitive Salary: $270k - $300k
Equity Options
Competitive OTE
401(k) (9fin pay 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
25 vacation days per year
Local public holidays
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Professional learning and development budget
Bi-annual team socials
Summer and Winter company social events