VP - Marketing

Matthews International•Pittsburgh, OH

About The Position

As the Vice President of Marketing & Product Development for the Matthews Aurora Funeral Solutions business, you will shape the future of the businesses’ portfolio of products and solutions and help define our commercial growth strategy. This role offers excellent resources for full ownership of the product lifecycle—from market insight and concept creation to launch execution, sales enablement, pricing, and post‑launch performance. This highly visible leadership position influences long‑term strategy, strengthens our competitive edge, and drives meaningful innovation.

Requirements

10+ years of senior leadership experience in product management, marketing, and innovation.
Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs; experience leading software solution development highly valuable
A proven track record of leading full product lifecycles and successful commercialization.
Strong financial acumen and fact based decision making
Exceptional communication and executive‑level influence skills.
Experience managing cross‑functional teams in complex environments.

Responsibilities

Leads development of commercial strategic growth plan for the business
Own the full product/service innovation pipeline—from early‑stage ideation to commercial launch. Identify emerging trends and whitespace opportunities across the memorialization landscape.
Identify opportunities appealing to families and also help market through our funeral home customer base. Opportunities include both products and services sold to funeral homes as well as value-added service offerings that differentiate Matthews from competitors
Manage vendor partner relationships for sourced product offerings
Own the commercial direction of our software solutions business (which includes both software solutions sold to funeral homes as well as software tools offered to our customers) including setting the software development vision and priorities
Lead the software solutions selling and customer service functions
Develop strategies that elevate Matthews’ market leadership and brand presence.
Shape compelling value propositions, narratives, and product messaging.
Architects go‑to‑market plans that ensure successful adoption and revenue growth.
Develop product training and sales enablement tools that empower the 100+ person sales team.
Partner with sales leaders to translate market insight into winning strategies.
Collaborate with Finance to build pricing structures
Optimize product portfolio
Guide decisions using robust financial and market intelligence.
Lead and mentor high‑performing product and marketing teams.
Foster a culture of creativity, accountability, and continuous improvement.
Play a key role in shaping long‑term organizational strategy.