VP Marketing

Gorgias•Boston, MA

About The Position

We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: Quality: conversations that feel authentic and on-brand. Experience: effortless shopping from chat to checkout. Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real. Our product: The Conversational Commerce Platform for Shopify We’ve built the #1 helpdesk for Shopify, powering over 16,000 merchants worldwide. Now, we’re building the future of ecommerce: an AI agent that helps brands sell, support, and engage customers through conversations. Over 2,500 merchants already use our AI agent to automate support, improve service quality, and scale faster. Next, we’re expanding the AI agent to help shoppers find what they want, turning every chat into a shopping experience. This is the foundation of Conversational Commerce, where every customer interaction becomes personal, seamless, and revenue-driving. Historically, most of our customers were SMBs and mid-market merchants. But that’s changing fast: we’re now winning much larger merchants, including recent deals over $400K per year. See how brands like Timbuk2, Steve Madden, and MrBeast use Gorgias to power their growth here. Try our AI agent on Sol de Janeiro, and our Helpdesk back end here. Successful ecommerce AI company seeks a fearless marketing leader to elevate our story and transform the industry. We've built an exceptional product. Now we want to tell its story with the same excellence. You'll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations, and how they can make it happen with Gorgias. Our customers and team span the globe, so you'll need to be collaborative, curious, and empathetic. If you're ready to lead this transformation, this is your chance to own a defining success and make a career-defining impact.

Responsibilities

Own the narrative and positioning of Gorgias’ Conversational Commerce platform.
Translate product innovation into market impact. Your mission: make Gorgias synonymous with AI-driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments.
Define clear, differentiated positioning and messaging across the Gorgias product portfolio.
Educate merchants on why they should invest on Conversational Commerce now, and how to do it
Partner with Product and Sales to launch new products and capabilities.
Build our content engine to power enablement, storytelling, and thought leadership.
Distribute our product narrative through the 100+ events we organize each year, including our customer conference in LA.
Partner with Demand Gen and Sales to develop targeted plays for each segment.
Drive adoption and expansion in mid-market and enterprise.
Define metrics and frameworks to track awareness, consideration, and adoption across the funnel.