VP, Marketing - Bay Area
About The Position
House Rx is a high-growth HealthTech company revolutionizing the Specialty Pharmacy landscape. We are seeking a strategic, high-energy VP of Marketing to own our brand narrative, drive customer acquisition, and establish us as the category leader in medically integrated dispensing. As a leadership hire, you will move fluidly between high-level strategy and hands-on execution. You will be responsible for scaling a brand that sits at the intersection of clinical excellence, patient empathy, and cutting-edge technology. Our VP of Marketing will be a "builder-strategist"—someone capable of refreshing our foundational brand identity while simultaneously launching a data-driven thought leadership engine and partnering with our Commercial team on our go-to-market (GTM) strategy. This is a remote role, with a strong preference for Bay area candidates.
Requirements
- Experience: 10+ years of marketing experience, with at least 3+ years in a leadership role within HealthTech
- Startup DNA: Proven ability to build & lead a marketing function from the ground up in a fast-paced, "series A or B" environment
- Education: Bachelor’s degree from a leading university
Nice To Haves
- Domain Expertise a plus: Understanding of the sensitivities surrounding PBMs, Payors, and medically integrated dispensing is a plus
Responsibilities
- Define and own the brand identity, ensuring a consistent and empathetic voice that resonates with patients managing chronic, complex conditions.
- Lead a complete overhaul of the House Rx website to better reflect our technical maturity and serve multiple stakeholders
- Work closely with the commercial and customer success team to make sure our customer-facing materials tell the House Rx story in a compelling and consistent way
- Provide oversight and strategic leadership to our Director of Events to make sure House Rx’s presence at conferences and other events has a high ROI
- Develop high-quality content to establish House Rx as the clear thought leader in Medically Integrated Dispensing (including peer-reviewed journal contributions that serve as durable tools for commercial teams)
- Oversee PR efforts to secure earned media in healthcare and tech publications
- Systematically publish research, benchmarks, and trend analyses to defend the clinical/operational value of the MID model
- Partner with the People team to drive recruiting marketing efforts and craft employee experiences that drive culture and commitment
Benefits
- Flexible work hours and flexible paid time off
- Generous parental leave
- Comprehensive healthcare, vision and dental benefits
- Competitive salary and equity stake
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What This Job Offers
Job Type
Full-time
Career Level
Executive
