VP, Marketing & Sales Operations - Hybrid

IMPACT Group•Chesterfield, MO

47d•Hybrid

About The Position

IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, leadership development, and outplacement solutions. Our team of 300+ is united on one idea: People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group coaching programs make a difference, helping people along their career path and move into desirable roles – working in their hometown, remotely or literally, anywhere in the world. We’re on a mission to maximize human potential in an increasingly tech-enabled world. While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of human connections. Join IMPACT Group and you’ll be helping others move their careers forward! Candidates must reside in the St. Louis metro area. The position is hybrid with 1 day per week in our Chesterfield, MO office. This is a full-time, exempt position with benefits. Job Summary: The VP, Marketing & Sales Operations should be part visionary (design, develop and forecast) and part front-line deployment leader (roll out and continual improvement of processes, procedures, and programs). He/she will lead the development and implementation of marketing initiatives that utilize contemporary marketing concepts, processes and technology and leverage IMPACT Group’s differentiators and market trends to competitively position IMPACT Group in its targeted markets.

Requirements

Bachelor’s degree in business, Marketing Communications or Journalism. Master’s degree preferred.
Seven to ten years of progressive business experience in marketing (digital and traditional), communications or media relations.
Three to five years of supervisory experience.
Advanced proficiency in understanding how Marketing Automation, Customer Relationship software and other platforms work together to achieve marketing goals.
Audience Segmentation/Nurture
Digital Marketing/Google Ads/Sponsored Social Content
Understanding, creation and implementation around the use of video
Demonstrated ability to develop and implement effective contemporary marketing strategies.
Proven track record of developing, communicating and executing a strategic marketing plan.
Ability to manage projects, motivate staff and to interact with a wide range of support specialists to carry out objectives.
Proficient in Google Analytics, CRM Reporting, Marketing Automation and Salesforce as well as Outlook, Teams, MS Office, especially Excel and PowerPoint

Nice To Haves

You are results-driven and have a passion and demonstrated ability to develop and implement effective contemporary marketing strategies.
You are highly proficient in delivering persuasive and effective presentations to individuals at all levels of the organization, from individual contributors to C-suite executives, both one-on-one and in groups.
You have a proven track record of developing, communicating and executing a strategic marketing plan.

Responsibilities

Develop marketing & corporate plans that outline specific goals, objectives and tactics to meet organization goals. Plans will cover three distinct service lines with unique personas and awareness.
Ensure implementation of plans and measure results.
Monitor industry trends and competitors in the career and leadership coaching space.
Develop and be accountable for the marketing budget.
Communicate strategic direction and initiatives to appropriate stakeholders.
Lead a team of two people to drive implementation of marketing campaigns – including digital, social, events and more.
Assist with prioritizing team’s work to maintain a steady flow of productivity, results and fun.
Provide direction and insight on ways to continuously improve efforts.
Manage own projects and presentations utilizing project management tools such as Asana.
Identify ideal persona(s). Create segmentation strategies based on personas.
Oversee marketing tech stack/CRM software, segmentation for solicitation, and data integrity with a goal of instituting processes and platforms that are user-friendly and produce intelligence grounded in data.
Oversee events and campaigns that are aligned to company goals.
Oversee all aspects related to the IMPACT Group brand and our programs including:
Content (written, digital, video, photography)
Communications (traditional digital)
Graphic Identify (print, digital)
Implement new messaging and creative for a refresh of the website, collateral and more.
Drive MQL performance to achieve targets for qualified leads from website (organic), social media and paid campaigns
Implement optimization strategies to generate booked sales meetings from the website
Set Annual Targets for Key Performance Indicators (such as MQL generations, meetings booked, search rankings).
Understand and adjust plans based on the results of SEO, Google Ads, Social and website metrics and more.
Develop reports that provide analysis at multiple levels within the organization.
Initiate changes to strategy when analysis demonstrates shifts in trends.
Communicate results and recommendations to Executive Committee and Team.