VP Marketing, Pravana & Zotos Professional

Henkel group • Culver City, CA

8d • $195,000 - $220,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 12+ years of progressive marketing leadership experience in professional hair, beauty, or consumer brands
• Expertise in brand management, innovation strategy, digital marketing, and integrated campaign development
• Strong background in omnichannel marketing across professional distribution, retail, and DTC
• Demonstrates agility, resilience, and ability to lead through change in fast paced environments
• Strong strategic thinking, analytical capability, and problem-solving skills, with the ability to translate insights into actionable, high impact plans
• Exceptional communication skills, executive presence, and the ability to influence senior stakeholders
• Strong financial acumen and experience managing multi-million-dollar budgets

Responsibilities

• Refine and advance brand strategy, positioning, and architecture for Pravana and Zotos within the professional and prosumer landscape
• Evolve brand identity, visual guidelines, and messaging frameworks that reinforce brand equity
• Lead annual brand planning, translating business goals into clear marketing strategies
• Serve as brand guardian, ensuring consistency and excellence across all touchpoints
• Develop deep consumer understanding and translate insights into actionable strategies
• Lead end-to-end NPD strategy from opportunity identification to launch execution
• Build a future-focused innovation pipeline across brands, balancing renovation, line extensions, and disruptive new platforms
• Use consumer insights, stylist feedback, trend forecasting, and competitive analysis to guide product concepting
• Oversee claims strategy, product positioning, naming, packaging design direction, and launch readiness
• Ensure new products reinforce brand equities and address emerging professional and prosumer needs
• Oversee development of 360° campaigns that bring product launches, hero franchises, and brand equities to life
• Drive creative excellence across visual storytelling, brand voice, and asset creation
• Partner closely with Creative, Digital, and Sales to deliver cohesive storytelling across all touchpoints
• Optimize campaigns for both the stylist journey (in salon, distribution) and the consumer journey (search, social, retail, e commerce) to drive sell through
• Lead all earned, owned, and paid brand channels including social strategy and content development, influencer, artist and ambassador programs, PR and media relations, brand partnerships, and collaborations

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed