VP Marketing Food & Nutrition

Mars • Chicago, IL

26d

About The Position

The Vice President of Marketing is responsible for leading the Ben’s Original, Seeds of Change, and Tasty Bite brand portfolio and overseeing the marketing organization, which includes Brand Management, Integrated Brand Experience (media and content), and a dotted‑line partnership with the OneDemand Insights team. The key focus of the role includes: 1) developing the strategic cell value creation strategy and go to market plans, 2) overseeing the development and execution of integrated marketing plan, 3) creating innovation masterplan in collaboration with R&D/innovation team, 4) driving omnichannel excellence through media, content, and digital commerce activation, while 5) engaging a team of 5 direct reports and 8 indirect reports. The VP of Marketing is also responsible for facilitating regional alignment with Canadian market to make sure that we maximize synergies and scaling up our activities. This role must build new capability for "Seed Quadrant" insurgent brands including an alternate demand model and digital commerce in addition to accelerating growth of scale brand Ben's Original. This role sits on Food NA leadership team reporting to the Food NA Regional President. The successful candidate should have strong people leadership and enterprise leadership skills that can bring to life Mars’ 5 Principles and set the right vision for our Associates and product portfolio. They should have experience across brand management, innovation, integrated consumer experience (media and content), digital commerce, and insights‑driven marketing, with demonstrated success across multiple businesses and categories. The candidate should be a results oriented strategic leader who can collaborate with internal, external stakeholders on a local, regional & global level.

Requirements

• Undergrad degree: MBA preferred
• Minimum of 15 years of marketing and brand management experience, including portfolio management ideally with successful food brands
• Ideal candidate will have had scale brand marketing experiences in NA

Responsibilities

• BUSINESS AND ENTERPRISE LEADERSHIP: · Own and manage the P&L, including topline and bottom line, collaborate with full enterprise (Supply, Commercial, Demand Planning, Sales, Finance) to meet regional KPIs
• Increase overall portfolio growth and earnings objectives as measured by: NSV, category, and penetration growth, market share, operating profit, and ROI on marketing investments. Lead Regional S&OP+ Step 1 process to manage portfolio and innovation processes to ensure on time and in full launches.
• Drive analytical capability across the organization using advanced analytics to guide data-based enterprise decisions.
• Partner with sales to create value and role model best in class One Demand partnership
• Be a key player on NA Food Management Team bringing an enterprise lens to deliver total NA Food objectives.
• VALUE CREATION STRATEGY: · Lead the 3-year value creation roadmap and annual operating plan process based on clear portfolio strategy, brand building, brand communication, digital transformation, and innovation pipeline.
• Develop the strategic cell value creation strategy and go to market plans for the portfolio, while translating consumer & customer insights into brand/portfolio building ideas and activities. Capability Building and Associate Engagement: Develop a high-performance Marketing organization and ensure we have relevant current and future Marketing and Leadership capabilities.
• Lead and leverage NA dedicated global associates across key multifunctional teams (Innovation, CMI, Commercial, Supply, R&D, Marketing)
• Create a winning environment and culture through open communications, great leadership and progressive associate development.
• Ensure that the Five Principles are integrated in everything that we do and that every associate understands the importance of our Five Principles and Associate Concept. Enterprise Thinking:
• Lead S&OP+ Step 1 (Portfolio Management Review).
• Role model collaboration with Global teams and stakeholders. In NA, role model partnership with Sales, demonstrating best in class model for One Demand Team.
• Drive analytical capability across the organization using advanced analytics to guide data-based enterprise decisions. Digital Transformation:
• Unlock Food eCommerce growth via the convergence of brand management, Integrated Brand Experience (media, content, digital ecosystem, retail media), and e‑commerce to make our brands leaders in digital transformation in the Food CPG industry.
• Partner with Mediacom, BBDO, and The Mars Agency to deploy best in class communications planning including Path to Dinner and accelerating digital growth opportunities. MARKETING AND BRAND LEADERSHIP:
• Full funnel marketing leadership from Insights to Market Execution; Functional responsibilities Include: Consumer Market Insight (CMI), Media, Omnicommerce/Retail Media, Innovation across US and Canada.
• Lead multi-functional team through the Growth Planning process and annual Marketing Plans to deliver the growth, earnings, and market share expectations.
• Lead strategic resource allocation process for North America and Influence globally to ensure the market receives fair share of necessary resources.
• Liaise across global marketing team to design, implement brand marketing content aligned with regional strategies.
• Partner with global R&D/innovation team to create robust innovation 3-year pipeline while championing a Test, Build, Scale innovation model for the organization.
• Accelerate eCommerce growth through convergence of marketing, digital media, retail media, content, and search.
• Manage external agency partners (advertising agency, media agency, shopper marketing, dCom, etc.)
• Drive increase in brand support by partnering with key retailers to create dedicated shopper and omnichannel programs through the shopper/digital marketing team and customer teams.
• Serve as a brand steward to ensure marketing strategy/positioning accurately represented in all marketing activities.

Benefits

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• participation in 401k plan, and paid time off benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive