VP, Marketing and Growth

NextRoll•San Francisco, NY

10h•$257,740 - $324,450•Remote

About The Position

NextRoll is seeking an experienced and dynamic Vice President of Marketing and Growth, reporting to our Chief Business Officer, to lead marketing strategy, execution and growth across our programmatic advertising and account based marketing products. We are looking for a visionary leader with a proven track record in scaling digital demand generation and our product-led self-serve business whom will lead a team of 40 across product marketing, revenue marketing, and brand and public relations. Crucially, they will possess a deep understanding of the marketer's challenges and needs , coupled with the ability to strategically position our products in a competitive and evolving market landscape. They will be a champion of our culture and values both internally and externally, inspiring teams and fostering a positive, results-driven environment. This role is open in San Francisco, New York City, or US Remote locations. Unsure that you check all the boxes? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

Requirements

12+ years of experience with 6+ years of demonstrated success in senior marketing leadership roles , leading teams and managing multiple product categories and segments.
Experience in scaling digital demand creation, revenue marketing , and product marketing to support high-scale business growth.
Demonstrated abilities to lead a product-led self-serve business, in partnership with customer success, growth and product management teams.
Possess a dedicated "doing" mindset focused on execution and results.
Have a strong understanding of the advertising technology landscape and a profound understanding of a marketer's perspective, challenges, and needs that can translate into thought leadership
A strong AI-first mindset and experience in reimagining marketing workflows using artificial intelligence.
Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market.
Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders.
A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization.

Responsibilities

Strategic Leadership: Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals.
Guide the marketing team in identifying and pursuing new market opportunities and segments.
Lead our product-led self-serve business, owning and driving the goals on acquisition, retention and growth, while thinking strategically and executing tactically with multiple teams.
Demand Creation and Revenue Marketing: Scale demand creation efforts to drive pipeline growth and achieve revenue targets, leveraging a deep understanding of digital marketing.
Drive execellence in integrated campaign planning and execution to support high-velocity growth.
Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals with an eye for process excellence.
Product Marketing: Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories across programmatic advertising and account based marketing, serving B2C and B2B customers in the Mid Market and Enterprise segments.
Ensure consistent and compelling product narratives that resonate with target audiences.
Drive market research and competitive analysis to influence and develop a multi-year product and business strategy.
Brand and Public Relations Champion AdRoll’s brand as a strategic asset, ensuring it reflects business goals, resonates with our core audiences, and differentiates us in the market.
Serve as a key internal advocate for brand investment and reputation-building efforts, ensuring marketing, product, and go-to-market teams are aligned around a unified identity and voice.
Team Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability.
Ensure seamless collaboration across different marketing functions (e.g., brand, creative, demand generation, product marketing, etc.).
AI-First Mindset: Reimagine marketing workflows with an AI-first approach , leveraging AI not just for efficiency but for fundamental transformation of processes.
Identify and implement AI tools to automate workflows, accelerate engagement signals, and enhance overall marketing effectiveness.

Benefits

Competitive salary and equity
100% employee coverage for medical, dental and vision premiums
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
For additional benefits not mentioned, visit our Careers page