VP, Market Leader, IT/Tech Vertical (B2B)
About The Position
Future B2B is looking for a dynamic and commercially minded VP, Market Leader to lead our IT/Tech vertical. You will sit on the B2B leadership team. It oversees a portfolio of three global brands. These brands span audiences across the full IT buying journey and offer a diverse suite of media, data, and demand generation solutions. You will help shape the future of our IT/Tech market presence. You will build on recent integration efforts, unlocking growth opportunities, and evolving our product and content ecosystem to better serve clients and audiences.
Requirements
- 10+ years of leadership experience in B2B media, with a focus on the IT/tech sector
- Experience influencing revenue outcomes through content strategy, product development, and audience growth
- Deep experience in lead generation, content strategy, and audience development
- Expertise in product development and go-to-market strategy
- Experience with IT buyer personas, communities, and the enterprise technology landscape
- Experience managing multiple brands or departments, in a post-acquisition or integrated environment
- Financial experience and experience managing budgets and operational performance
Responsibilities
- Lead the strategic direction and performance of the IT/Tech vertical across three global brands
- Implement a clear market vision, positioning our brands as essential partners for IT buyers and marketers
- Identify whitespace opportunities for growth and innovation
- Partner with Sales and Commercial leadership to increase revenue across the vertical
- Shape commercially viable solutions by aligning content, audience, and product strategy to market demand
- Contribute to pipeline development, client engagement strategies, and overall go-to-market effectiveness
- Be an important voice in translating market needs into scalable revenue opportunities
- Lead the evolution of market-facing products, including lead generation, content programs, events, and community-based offerings
- Translate audience insights and data into scalable, high-performing GTM solutions
- Ensure agreement between product, packaging, and client needs
- Oversee content strategy across brands to ensure relevance and engagement across the IT buying journey
- Champion high-quality, insight-driven content that fuels audience growth and commercial performance
- Use data and audience signals to improve engagement and conversion
- Partner with Sales, Content, Product, Marketing, and Operations to create integrated solutions
- Be a unifying leader across brands and teams, continuing to build on integration efforts
- Foster a culture focused on collaboration, accountability, and new ideas
- Partner with leadership on budgets, forecasts, and resource allocation across the vertical
- Track and optimize key performance metrics including audience growth, engagement, product performance, and lead generation
- Ensure efficient execution and continuous improvement across all programs
Benefits
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
251-500 employees
