VP, JCPenney Analytics Leader

Synchrony•Lyons, IL

About The Position

Role Summary/Purpose: The role of Vice President, JCP Analytics Leader is responsible for leading an analytics team to develop analytic capabilities, optimization solutions and actionable insights for JCP credit products as well as JCP Retail business in partnership with the client. This will include portfolio diagnostics, marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, customer purchase behavior analytics, Financial Forecasting, reporting, and other analytic capabilities to improve business strategies and decisions across customer journey. Example strategies/decisions could include Acquisition Marketing and Lifecycle marketing across channels, value prop optimization, Early Month on Book strategies, customer experience, customer retention, retail analytics, operational effectiveness and P&L optimization. This leader will closely collaborate with senior leaders from clients’ organizations and internal business partners to drive growth and profitability for the JCP credit portfolio. This leader will also foster strong partnership with Analytics and Growth CoEs to develop and deliver analytic and marketing capabilities for JCP, including Data Share, Product Decision Optimization, customer engagement analytics and other strategic analytic capabilities. Last but not least, he/she will recruit, retain and develop strong analytic talent across US and India and serve as a key member of the Diversified & Value and Lifestyle analytic leadership team

Requirements

Bachelor's degree, or in lieu of a Bachelor's degree a, high school diploma and 10+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
7+ years of experience in leading analytics to support Credit portfolios across Marketing, Finance, Field Sales and/or Credit decisions
7+ years developing and implementing business and advanced analytics and decision optimization capabilities to support business
4+ years of analytic leadership/managerial experience; 2+ years of experience managing remotely located teams
4+ years of experience managing large scale analytic projects spanning research, development and implementation
5+ years of client facing experience, including influencing business decisions with senior level leaders (internal and client)
5+ years of experience utilizing SAS, SQL and/or Python
3+ experience in development predictive models and/or customer segmentation for targeting and optimization of business decisions
Must be willing to travel up to 15% of the time
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.
Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.
All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Bachelor's degree in Statistics, Economics, Mathematics, or another quantitative field
Extensive marketing analytics experience, including digital marketing
Strong track record in serving as strategic partner with internal business and client partners leveraging analytics
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
Ability to develop executable strategies and analytic roadmap, articulate a clear vision, and deliver results
Ability to ideate, design and lead development of analytic capabilities and solutions
Strong project management skills and own the management of analytic projects from end to end
Outstanding verbal and written communication skills; Ability to present to audience at all levels and to lead/host analytic forums.
Ability to influence business strategies and decisions based on analytic insight
Ability to partner effectively with a broad range of audiences including senior business leaders, senior analytics leaders, and highly technical talent
Strong relationship management skills; Demonstrated track record in building relationships and influencing decisions with different types of stakeholders.
Demonstrated ability to consistently innovate and generate creative analytic solutions
Ability to build and lead high performance teams; Extensive experience in coaching/mentoring team members.
Proficiency in SQL; Experience with open-source tools such as Python and R a plus
Experience with modeling/forecasting, and strong understanding of targeting and segmentation
Experience with data visualization tools such as Tableau and/or Birst
Experience using external data sources to drive profitable growth for clients
Solid understanding of credit card industry financial P&L drivers and key sensitivities, with business performance reporting experience
Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly
CoBrand Credit Card experience preferred
Demonstrated ability to manage complexity/ambiguity and multiple initiatives
Advanced skills using Excel and PowerPoint with expertise in data visualization and story telling

Responsibilities

Provide strategic analytic leadership to the JCP card portfolio and as needed, to support the JCP Retail business
Develop analytic strategy and roadmap to help achieve business goals and drive profitable growth opportunities in partnership with Marketing, Finance, Credit and Field Sales
Spearhead analytic development and delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives
Lead analytic and cross functional teams to design, develop, implement and monitor analytic solutions
Consistently measure and communicate incremental value of analytic capabilities for all relevant use cases
Lead team to continually innovate and deliver new/creative analytic solutions resulting in actionable insight and incremental business value
Serve as strategic partner through strong partnership and engagement with both internal SYF functional leaders/teams and client leaders/teams
Effectively partner with internal business teams across functions as well as the client at all levels, including senior leadership team to drive analytic strategy and roadmap
Influence SYF and client partners to implement profitable marketing and customer strategies rooted in analytics
Develop business case presentations and action plans to support marketing and customer strategy, including targeting recommendations, test design, product opportunities and cost/benefit analysis to review with client and SYF business teams
Actively participate in and present at business and client leadership meetings representing team and analytics organization
Lead and host analytic forums with client teams and internal business partners
Lead team to deliver analytics to support marketing campaigns
Lead team to produce campaign analytics to track results of marketing campaigns deployed
Enhance test and learn culture through ongoing assessment of marketing programs/campaigns
Develop campaign analyses for new program launches, card reissues, PLCC to Dual Card upgrades, acquisition, lifecycle and retention initiatives to understand results, develop insights and refine strategies
Work with marketing team to drive portfolio growth including targeting recommendations, use of response models, test design, and cost/benefit analysis
Responsible for successful development, implementation and business success of strategic analytic capabilities and solutions developed leveraging two-way data share with JCP client
Develop strategic roadmap on analytic capabilities leveraging Synchrony and partner data to drive profitable growth for the credit portfolio and/or client business
Design analytic capabilities and solutions to address business needs and opportunities
Lead development of analytic capabilities and solutions; Potential to partner with other JCP analytics team members and CoE resource for development.
Actively manage list of data share analytic projects from end to end, including weekly update to all relevant stakeholders on status, issues, solutions, timeline and deliverables
Ensure successful implementation of data share use cases both at SYF and with client as well as capturing of measured results for all use cases
Ability to assess internal and/or client data for business applications and provide recommendation for data enhancement
Manage, coach and develop a team of analytics professionals to support the JCP portfolio and Synchrony analytics
Formulate strategy and action plan to recruit, retain and develop analytic talent
Coach and develop analytic professional through training and hands on experiences
Prioritize workflow across teams to ensure highest-quality execution and delivery of analytic products and solutions
Lead analytic team to deliver complex projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations
Actively recruit and retain team members
Partner with Analytics CoE teams to develop and/or implement centralized analytic capabilities and/or best practices
Partner with CoE teams to develop and apply advanced analytics and models to optimize business outcomes
Partner with Digital and Journey Analytics teams to develop and implement analytic solutions to improve customer experience across different channels
Provide business requirements to capability development representing client and business
Is responsible for test and adoption of strategic analytic capabilities for JCP, e.g. Data Share, Digital capability measurement/optimization, product decision optimization, Field Sales analytics
Develop and execute vision for next generation of segmentation and modeling to drive profitable portfolio growth
Capture and communicate incremental value of analytic capabilities for all relevant use cases
Partner with different functions to optimize portfolio growth and profitability, e.g. Marketing, Finance, Credit, Business Development, Strategy, Operations
Drive client engagement in credit program by developing client-specific tools and/or leveraging central analytics toolkit, like retail share of wallet, un-captured sales, and value of credit
Leverage in-store and world spend data to understand cardholder propensity for profitable sales and refine recommendations accordingly
Create “test and learn” culture through ongoing learning agenda, designs of experiments, and assessment of product and targeting strategies
Perform other duties and/or special projects as assigned to support JCP portfolio and/or analytics organization