VP, International Marketing & GTM

Squarespace•New York, NY

11d•Hybrid

About The Position

Squarespace is looking for a marketing leader to create and guide the strategic direction and operational execution of our international expansion. The team you build will work cross-functionally to evaluate, launch, and develop new markets. You will drive product adoption and marketing strategy, growing Squarespace’s global presence in a thoughtful and scalable manner. Combining a breadth of marketing expertise, proven success in new market expansion, and deep business acumen, you will be a key partner to senior leadership and teams across the organization, shaping the future of Squarespace. You’ll report into the SVP, Growth and can work hybrid from our NYC Headquarters or remotely from an approved US State.

Requirements

15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
Proven success launching products in new markets without an existing presence
Experience building and leading a high performing marketing team
Collaborative approach, with experience influencing cross-functional teams in a complex organization
Experience managing agency partners
Deep knowledge across digital and traditional marketing channels
Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
Understanding of localization and how cultural perspectives influence go-to-market plans
Comfort navigating through ambiguity in a dynamic environment

Nice To Haves

Language ability in Spanish, French, or German is a plus

Responsibilities

Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests
Craft tailored product positioning and messaging that will resonate with key audiences
Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets
Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization
Maintain current knowledge of local cultural trends and media consumption patterns