VP Integrated Marketing

Compeer Financial • Lakeville, MN

12d • Hybrid

About The Position

Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally. The contributions you will make: This position drives the development and execution of integrated marketing activities along with the marketing operations function to meet strategic objectives and sales goals. Leads the communication for retail marketing strategy, vision and value proposition. Drives strategy, sets priorities, expands capabilities and measures performance for a high-performing team responsible for market planning, content and brand management, process and scoring, marketing automation, technology and events. Manages the marketing operations function responsible for campaign execution and analytics. Directly engages in and has responsibility for all segments of an agile and responsive marketing team that assists in bringing products to market quickly, increasing sales conversions and partners with the events team to bring appropriate client engagement to life.

Requirements

• Bachelor’s degree in marketing, strategic communications, business or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 10 years of experience in marketing, preferably in a financial services or agricultural environment.
• Deep knowledge of financial products and services as well a marketing concepts and principles.
• Proven excellence in product marketing with a strategic, innovative and enterprise-level mindset.
• Extensive experience in strategic marketing, planning and collaboration with sales.
• Proven background in leveraging data to inform marketing investments.
• Exceptional leadership capabilities, including ability to select, evaluate, engage, motivate, mentor, train, delegate, reward and lead high-performing remote teams.
• Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization.
• Strong relationship-building skills, fostering collaboration and trust across diverse teams and stakeholders.
• Advanced problem solving, decision-making and organizational skills.
• Strong computer skills, including MS Office applications and customer relationship management (CRM) programs.
• Strong analytical skills with attention to detail.
• Ability to maintain objective judgment while balancing business needs with risk considerations.
• Valid driver’s license.
• Must be authorized to work for any employer in the United States. Compeer is unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

• Seven years of leadership and management experience preferred.
• Salesforce experienced a plus.

Responsibilities

• Champions the brand, serving as a role-model for the vision, mission and values of the organization. Drives implementation of Compeer’s strategic initiatives.
• Leads executive leadership in defining the overall retail integrated marketing strategy, including target market identification, and competitive analysis.
• Collaborates with executive and sales leaders to ensure marketing initiatives support the sales process.
• Develops clear and concise positioning that guides messaging and other go-to-market strategies, including well-articulated differentiation that ties back to business value.
• Keeps abreast of industry best practices, identifying and executing efficient and effective practices that enhance the team’s value.
• Builds and manages a best-in-class team of marketing experts. Oversees hiring, development and management of brand and communication marketing, working across the organization to develop programs that acquire new clients and maximize existing client relationships.
• Oversees the allocation of marketing budget to meet financial and strategic goals, ensuring spend is prioritized against company objectives and relevant growth drivers.
• Promotes a positive work environment that leverages the talents and abilities of team members in achieving organizational and team goals.
• Develops and manages cohesive, client-focused integrated marketing strategy across retail business units.
• Drives speed to market for new products and expanded distribution channels with streamlined processes and strong partnerships across the organization.
• Leads the development of marketing strategies and programs, managing the approach to new client-centric marketing and launch planning.
• Develops and executes annual and long-range marketing plans based on in-depth understanding of market segmentation, market trends, client needs and competitive position.
• Optimizes marketing strategy and execution based on analysis of results and outcomes. Continually evaluates and adjusts marketing strategy and plans to meet changing market and competitive conditions.
• Analyzes client insights and segmentation frameworks to identify and prioritize highest value prospects and existing clients, allocating marketing resources and budget to meet goals.
• Partners with in-house design team and outside vendors to provide ongoing high-impact creativity.
• Leads the execution of marketing plans and campaigns across business units to include coaching a team on email/direct mail list pulls, data queries, campaign and site analytics.
• Works collaboratively with sales teams, technology and data to outline client-focused use cases to enable the data environment needed to execute on our business and marketing priorities.
• Coaches teams to understand, analyze and optimize site and campaign analytics to improve return on investment.
• Demonstrates high learning agility related to changing consumer trends, digital trends, media trends and the use of AI associated with best in class integrated marketing.
• Builds relationships throughout the organization to align priorities to business objectives to drive digital mindset.
• Provides clear, consistent and frequent messaging regarding key initiatives, business results, changes, process and capability to help all functions and business groups to achieve their goals.
• Allocates marketing resources to capitalize on segments in a manner that meets bottom line.
• Collaborates across all marketing groups to define, measure and report ROI and KPI’s of marketing activation programs and campaigns, recommending improvements through program optimization. Continually improves data quality processes and operations for efficiencies, quality improvements and advancements.

Benefits

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees