VP, Integrated Design (CPG client)

Publicis Groupe•New York, NY

About The Position

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview The Director, Experience Design will lead an integrated agency team in architecting how diverse people experience a brand idea across Paid/Earned/Shared/Owned ecosystems. They will work closely with the creative agency partners and the Spark media strategy team to ensure optimal messaging that is fit for platform, aligned to a brand's audience strategy and grounded in the needs of inclusive audiences. Additionally, they will collaborate with Spark's integrated retail media team to ensure connectivity across national and retail media. The Experience Design Director will work both upstream to collaborate on idea platform, as well as see the plan through to consult on asset and content creation.

Requirements

10+ years' experience in leading and developing communication / integrated marketing strategy, connecting the dots across paid, owned, and earned
Embraces a collaborative approach and experience; thrives working closely with research, content and data specialists to diagnose and solve client business challenges and audience pain points or opportunities for marketing
A strategic thought leader with the discipline to step back from the noise in order to get to inclusive behavioral insights that will incite successful connected campaigns
A persuasive storyteller who is endlessly curious, with a keen ability to shift perspective and illuminate powerful, inclusive insights and potential through data and narrative
A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the agency and client organizations
Champions cultural attributes and continuously strives for diversity and inclusivity and broad perspectives in our human experience deliverables for clients

Responsibilities

Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends
Act as a “connector” across disciplines both internally and externally with partners and clients
Simplify client inputs to identify the critical jobs to be done with communications
Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with
Form collaborative relationships with other agency capabilities, partner agency teams and third parties
Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans
Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights.
Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients.