VP, Identity & Infobase Product Strategy

Acxiom•Conway, AR

About The Position

Acxiom is seeking a visionary Vice President of Identity & Data Product Strategy to lead the ideation, innovation and positioning of Acxiom’s Real ID and Infobase product portfolio. This role will focus on establishing Real ID and Infobase as market leading referential ID and associated data products for identity resolution, enrichment, segmentation, activation, measurement, and collaboration across the MADTech (marketing and advertising) landscape.

Requirements

10+ years of experience in adtech, martech, identity solutions and/or data products , with a proven track record of driving growth and market leadership
Deep understanding of programmatic advertising , identity resolution , data product creation , audience definition and segmentation as well as privacy-compliant data activation
Strong executive presence and ability to influence at C-suite level across clients, partners and agencies.
Experience managing cross-functional teams and complex product portfolios.
Familiarity with major agency holding companies and their operational models (Omnicom, IPG preferred).

Nice To Haves

Expertise in identity solutions (digital and terrestrial), third-party data products, collaboration solutions.
Ability to translate technical concepts into strategic business outcomes.

Responsibilities

Strategic Leadership:
Define and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management.
Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation.
Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem.
Collaborate with GTM Strategy leadership and align product prioritization and roadmaps.
Collaborate with Direct Sales and Client Management leadership on Product adoption, tracking and white space identification.
Market Leadership:
Lead initiatives to define Market Problems, Distinctive Competencies, Portfolio Mix and Build, Buy, Partner decisions.
Interlock with Sales, Client Success and Marketing to capture and analyze Win/Loss, Pricing and Product Performance
Define Product Positioning, Buyer Personas, and Buyer Experience to drive incremental growth across the Identity and Data portfolio.
Technical Product Collaboration:
Cultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization.
Drive internal product roadmap documentation and product requirements definition and documentation.
Thought Leadership & Market Influence:
Represent Acxiom Identity and Data Products in industry forums, standards bodies, and client engagements to drive portfolio awareness and drive growth.
Monitor competitive landscape and emerging trends to inform technical product and partnership strategies.