VP Growth & Innovation

Lancaster Colony Corporation•Columbus, OH

36d

About The Position

Develops strategic direction, business objectives and plans to achieve results for assigned brands. Coordinates and manages all activities associated with overall innovation strategy & pipeline, including licensing and branded portfolios.

Requirements

Minimum of a BS degree in marketing or business administration; MBA strongly preferred.
Minimum of 15+ years of experience in managing consumer product brands.
Extensive innovation experience commercializing new items from concept to in-market.
Experience analyzing and interpreting consumer data into a usable and effective story to support the strategic direction of the brand.
Food industry experience required.
Understands expense and profit management, P&L management
Strong leadership skills and previous experience leading a team.
Displays strong personal and interpersonal skills
Proven ability to effectively communicate in verbal and written form, and has strong presentation skills
Demonstrated knowledge of marketing fundamentals
Proficient in Microsoft Office.

Nice To Haves

MBA strongly preferred.

Responsibilities

Lead new product development and product improvement.
Lead team to identify white space opportunities for branded sauces/dressings/dips/bread
Develop business cases for new product introductions
Develop new product launch plans and leads execution in a desired time frame
Collaborate with Insights, R&D, Supply to develop E2E innovation plan
Own envision/design stages of innovation
Identify and pursue partner opportunities for additional license retail products
Lead relationship for Licensors in Development stage; partner with appropriate Brand Leaders to transition to Execution stage
Create and justify annual plans include short and long term objectives, strategic initiatives and tactical actions, product line architecture, SKU mix, annual revenue, spending budgets, pricing and consumer promotions. Makes periodic adjustments to the plan as market demands.
Coach and develop Innovation team to deliver on innovation strategy in strong partnership with R&D, Operations and Brand Marketing team.