VP, Earned Media

Lionsgate•Santa Monica, CA

57d•$190,000 - $210,000

About The Position

The Vice President, Earned Media is a modern communications leader responsible for shaping and driving Lionsgate Television’s global earned media strategy — spanning publicity, social, talent, and influencer engagement. This role unites storytelling, strategy and creative ideation to amplify our series, creators, and brands across every platform where culture and conversation converge. Partnering closely with creative, trade and partner marketing, brand and series marketing as well as corporate communications, the VP and their team will build and lead an integrated communications approach that maximizes visibility, sparks cultural relevance, and deepens audience and industry connection to the Lionsgate Television brands and our IP. Who We're Looking ForA visionary communicator with a deep passion and understanding of consumer behavior, the ideal candidate brings forward a diverse skill set that spans Public Relations, entertainment publicity, and talent relations, with the understanding that in today's highly fragmented landscape, earned media is cultural currency. You are a dynamic, strategic, and creative leader who is plugged into popular culture and believes that a brand is at its best when it can maximize its impact through listening, participating, and sparking meaningful conversation. You are equally comfortable in crafting a high-impact PR narrative and pitching press as you are developing a social strategy or handling talent and publicists. From global series launches and awards campaigns to press events, social activations, and influencer partnerships, you’ll drive (along with agency partners) the strategy, tone, and execution of how Lionsgate Television shows up in the world. As a key member of the Worldwide Marketing leadership team, you’ll help define the voice, values, and vision that make Lionsgate TV a creative force internally as well as across the industry.Who You're JoiningAt Lionsgate, our Worldwide Television Marketing team is anchored by three pillars: Curiosity, Creativity, and Collaboration. We’re seeking a leader who embodies these values, inspires those around her/him, is forever curious and isn’t afraid to push the creative boundaries of what is possible. If you are ready to lead a team of passionate, innovative, and curious individuals who are striving to not only move culture, but create it, this is the place for you.

Requirements

Bachelor’s degree in Marketing, Communications, Film, or experience in a related field.
12+ years of experience in Earned Media, PR, an/or Social Strategy, ideally within entertainment, streaming, gaming, or agency environments. Open to adjacent pop culture verticals (music, fashion, etc).
Experience partnering with and managing global PR and/or creative agencies.
Proven success leading integrated earned campaigns that combine press, talent, influencer, and social activations.
Expertise in talent relations, from red carpet events to press junkets, to creator and influencer activations.
Deep understanding of entertainment, publicity, and digital ecosystems, with the ability to merge social and press opportunities for maximum impact.
Ability to connect social storytelling with larger PR narratives to maximize buzz and brand equity.
Exceptional leadership, collaboration, and communication skills; adept at managing cross-functional teams and agency partners.
Strategic, culturally fluent, and passionate about storytelling and innovation.

Nice To Haves

Network of partnerships within entertainment creator and influencers.
Familiarity with emerging social platforms, cultural trends, and AI-driven audience engagement tools.
Experience developing global earned media frameworks or campaign playbooks.

Responsibilities

Lead the development and execution of integrated earned media campaigns that span across PR, social, and influencer programs across Lionsgate Television’s content portfolio.
Partner with Publicity, Brand/Title, Creative teams and Network partners to identify story angles, talent opportunities, and fan-centric moments that drive engagement.
Oversee day-to-day deliverables and execution across earned channels, including social strategy, influencer engagement, and press integrations.
Manage external agency relationships (social, PR, influencer) to ensure cohesive campaigns and breakthrough creative output.
Evaluate performance through KPIs, media impact, and sentiment analysis to refine future strategies and strengthen long-term partnerships.
Identify and leverage cultural trends, viral moments, and emerging technologies (including AI) to keep campaigns innovative and audience-first.
Serve as a key advisor to senior leadership on the evolving media landscape, digital innovation, and new earned storytelling models.
Identify strategic opportunities in the consumer landscape and partner with cross-functional teams to develop and execute audience-focused strategies that drive engagement with our content.