VP Director Digital Marketing eCommerce Growth

BluZinc•Austin, TX

59d

About The Position

Growth Marketing eCommerce Director / VP Marketing (D2C/B2C) reporting to the north of Austin based CEO Founder. Our client is a profitable, founder-led D2C brand at the intersection of health, wellness, performance, safety protection and consumer goods/apparel. Their mission-driven products are trusted globally by professionals and consumers who depend on reliability, precision, and purpose-built design. As they continue to scale across eCommerce, retail, and international markets, they’re seeking a hands-on Digital Marketing & eCommerce Director / VP to own strategy, leadership, and growth execution across all paid, owned, and earned channels. This is a high-impact leadership opportunity for a data-driven digital expert who can build, lead, and optimize an integrated performance marketing ecosystem while collaborating with cross-functional partners in Product, Operations, and Creative. The Role Reporting directly to the CEO, you’ll lead a small, agile, and high-performing team to deliver sustainable growth, efficient customer acquisition, and retention. You’re not just a strategist — you’re a builder who thrives on rolling up your sleeves, testing, analysing, and optimizing. You’ll balance the creative with the analytical, driving measurable results through disciplined execution.

Requirements

7–15+ years in digital marketing and eCommerce leadership within high-growth consumer brands.
Deep expertise across Google, Meta, Email/SMS, Affiliate, SEO, and performance analytics.
Hands-on experience with Shopify, GA4, Looker Studio, and Amazon Seller Central.
Proven success managing $5M–$25M+ annual marketing budgets and scaling brands to 8–9 figure revenue.
Exceptional leadership, communication, and project management skills.
Thrives in fast-paced, founder-led, mission-driven environments.

Nice To Haves

Prior exposure to regulated or technical consumer product industries (health, safety, performance gear, or tactical).
Familiarity with Entrepreneurial Operating System (EOS) or similar frameworks.
Willingness to travel up to 10%.

Responsibilities

Develop and own the integrated marketing strategy across all digital channels: paid, owned, and earned.
Translate company growth objectives into actionable marketing plans, budgets, and KPIs.
Build, mentor, and scale a team of high-performing specialists and external partners.
Partner cross-functionally with eCommerce, Creative, Product, and Merchandising to deliver revenue and profit growth.
Google Ads: Oversee Search, Shopping, and Performance Max campaigns. Propose keyword, bidding, and creative tests.
Meta (Facebook/Instagram): Manage ad strategy, creative testing, and conversion optimization to improve ROAS.
Email & SMS (Klaviyo / Attentive): Design and optimize automations, segmentation, and A/B testing for retention.
Affiliate & Influencer Marketing: Manage partners via Impact, CJ, and Rakuten to expand reach and performance.
SEO & Content: Guide strategy, technical improvements, and collaboration with development to grow organic traffic.
Emerging Channels: Evaluate and scale TikTok, YouTube, CTV, and other platforms where ROI potential is strong.
Own performance dashboards across GA4, Shopify, and Looker Studio to track and visualize results.
Lead a test-and-learn culture improving CAC, ROAS, MER, and LTV through experimentation and data insights.
Analyse full-funnel data and customer journeys to identify conversion and retention opportunities.
Work closely with creative teams to brief, review, and optimize ad assets, landing pages, and lifecycle campaigns.
Coordinate new product launches, promotions, and cross-channel campaigns.
Manage budgets, forecasts, and ensure profitable scaling of spend across digital ecosystems.