VP, Digital Product - North America

Western Union•Atlanta, GA

1d•Hybrid

About The Position

This Vice President, Digital Product role is responsible for driving digital growth across the company’s North American remittance business by creating, delivering, and managing a corridor-driven product roadmap. This leader owns the end-to-end digital experience for sender, including digital wallet capabilities, and is accountable for increasing transaction volume, revenue and customer lifetime value across priority corridors. The role requires deep understanding of North American customer behaviors and the ability to translate corridor level insights into differentiated digital product experiences that drive repeat usage and long-term engagement.

Requirements

12+ years of experience in consumer facing product strategy, development, and management. A background in payments preferred.
Proven success scaling digital wallet solutions in North America.
Strong background in fintech, payments, remittances, or regulated financial services.
Impeccable understanding of data and metrics, exercising high quality, data driven decisioning.
Strong collaboration skills. Ability to build trust and negotiate with teams across different seniority levels and functions, including product, design, technology, marketing, compliance, business development and sales, and geographies to build products that engage our global customers.
Experience building high performing teams. Proven success developing, coaching, and mentoring diverse talent, and serving as a role model across global cross functional teams.
Excellent verbal, written and presentation skills.

Responsibilities

Own the North American digital product roadmap with explicit accountability for corridor level growth and profitability.
Define and scale digital wallet strategy as a core component of the North American product ecosystem, including embedded financial solutions to drive loyalty and deeper engagement.
Prioritize features that increase frequency, retention, and lifetime value by corridor.
Partner with regional business leaders to align go-to-market strategies to drive revenue, transactions and customer retention.
Continuously assess corridor and wallet performance to dynamically adjust roadmap priorities.
Drive wallet adoption, activation and repeat usage across North America.
Establish corridor-level and wallet specific KPIs to define product contribution to digital growth.
Optimize digital funnels from customer registration/login to transaction.
Lead cross-functional delivery of key initiatives.
Localize and optimize the global platform capabilities to specifically serve the needs of the North America customer.
Serve as the primary NA product leader representing corridor and wallet priorities in global forums.
Own the end-to-end digital customer experience, including wallet onboarding, and ensure the experiences meet market requirements for speed, reliability and ease.
Partner with compliance and risk teams to ensure features comply with US and Canadian regulations.
Ensure risk controls, fraud prevention and transaction monitoring are properly embedded into product design.
Collaborate with operations to minimize customer support issues.
Lead and develop a North America focused product team responsible for regional product performance.
Communicate progress, performance and trade-offs clearly to executive stakeholders.