VP, Digital Marketing Operations

NEWITY LLC•Chicago, IL

43d•$120,000 - $140,000

About The Position

NEWITY is America's source for small business capital, dedicated to providing access to affordable loan solutions. Achieving our vision requires more than ambition. It demands resilience, collaboration, accountability, professionalism, and a relentless drive to improve. Our culture moves fast, fosters excellence, and rewards those who lean in. It’s not for everyone, but if you’re energized by challenge, motivated by impact, and ready to grow alongside teammates who share your commitment, there’s no better place to build your career. In this role, you will lead our internal marketing team in executing campaigns that drive brand awareness, optimize the website, enhance customer experience, and generate leads. You'll translate strategy into action through operational excellence: managing day-to-day workflows, ensuring on-time delivery, hitting KPIs, and maintaining clear communication with senior leadership

Requirements

7+ years of digital marketing experience with at least 3 years managing teams responsible for complex, multi-channel deliverables
Proven ability to manage multiple concurrent projects with competing deadlines and stakeholders
Strong track record of meeting or exceeding marketing KPIs and conversion goals
Experience managing external marketing agencies and vendor relationships
Proficiency with core marketing tools: Google Analytics, Google Ads, Google Search Console, HubSpot Breeze AI, and social media advertising platforms
Highly organized with meticulous attention to detail and excellent communication skills
Familiarity with AI-driven marketing tools and automation technologies
Proactive self-starter with an entrepreneurial spirit and willingness to take on challenges

Responsibilities

Translate marketing strategy into actionable project plans with clear deliverables and deadlines
Lead a team of marketing professionals and oversee daily operations, including prioritization, resource allocation, and project management systems to ensure on-time delivery
Own marketing KPIs, conversion metrics, and budget allocation across all channels and brands
Monitor campaign performance and quickly identify optimization opportunities with the team
Partner with sales, IT, and operations teams and manage external vendor relationships
Drive process improvements and implement systems to increase team efficiency
Stay current on industry best practices, emerging technologies, and the competitive landscape