VP, Data Analytics and Insights

INNOCEAN•Huntington Beach, CA

42d•$225,000 - $240,000•Hybrid

About The Position

INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a VP, Analytics & Insights to join our team! We are a hybrid workplace, minimum 3 days week in-office. Candidates must be local to SoCal. Our ideal candidate has a WEB Analytics background. This a pivotal leadership role within the Analytics team, driving data-driven decision-making across client initiatives. The Analytics Team works with the channel teams to identify business objectives and develop actionable insights that help optimize the HyundaiUSA.com, CRM, social and overall business strategy. The team develops and implements technical requirements for web analytics tools, manages tagging, conducts A/B & multivariate testing, and produces reports and dashboards. POSITION OVERVIEW The VP, Analytics & Insights will lead and mentor a team of analysts, providing strategic direction and technical expertise to extract actionable insights from complex datasets. This role will be instrumental in developing and implementing advanced analytical solutions, focusing on digital analytics, customer segmentation, and incrementality measurement to optimize marketing performance and drive client business growth. The VP, Analytics & Insights will collaborate closely with other departments, including Media, Strategy, and Account Management, to ensure data-driven strategies are integrated into client initiatives and campaigns. The VP, Analytics & Insights will interface with key client decision makers and be able to effectively tell a narrative using data-backed evidence.

Requirements

15+ years of experience in WEB analytics, with a proven track record of leading and delivering impactful data-driven solutions.
Significant experience (5+ years) in a leadership role, managing and mentoring data science teams.
Digital Analytics expertise
Extensive experience with digital analytics and data visualization tools (e.g., Tableau, Power BI) and data storytelling.
Proficiency in programming languages such as Python, SQL, R.
Experience with cloud-based data platforms (e.g., AWS, Google Cloud, Azure).
Strong understanding of marketing principles and advertising technologies (AdTech/MarTech).
Proven ability to lead, manage, and motivate a team of data professionals
Strategic thinker with a strong business acumen and a passion for driving results.
Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.

Nice To Haves

Advertising agency background strongly preferred
Advertising/marketing industry is strongly preferred.
Media experience preferred
Previous OEM/retail automotive experience a plus, but not necessary.

Responsibilities

Analytics Leadership: Define and execute the analytics vision and roadmap for INNOCEAN, aligning with overall agency and client objectives.
Data Storytelling: Translate complex analytical findings into clear, concise, and actionable insights for both technical and non-technical audiences
Oversee the development and implementation of integrated marketing data sources across key areas:
Digital Analytics: Deep-dive analysis of marketing channel performance (e.g., digital, social, traditional) to identify optimization opportunities.
Customer Segmentation: Develop robust customer segmentation models to enable targeted and personalized marketing campaigns.
Incrementality Measurement: Design and execute rigorous testing methodologies (e.g., A/B testing, multi-touch attribution) to quantify the true impact of marketing activities
Client Engagement: Serve as a key point of contact for clients on data science initiatives, presenting findings and recommendations to senior-level stakeholders.
Team Leadership & Development: Lead, mentor, and grow a high-performing team of data analysts. Foster a culture of innovation, collaboration, and continuous learning
Collaboration: Partner with other departments (Media, Strategy, Account Management, Creative) to integrate data-driven insights into all client campaigns and initiatives
Technology Evaluation & Adoption: Stay abreast of the latest advancements in data science, machine learning, and AI, and evaluate/recommend new tools and technologies to enhance the team's capabilities