VP, Creative Services

Warner Music Group•New York, NY

45d•$140,000 - $165,000

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: ● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. ● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. ● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. At Warner Chappell Music (WCM) -the global music publishing arm of Warner Music Group (WMG) - we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service-oriented mindset and have a passion for looking after our songwriters. A little bit about our team: Creative Services is a global department committed to amplifying our songwriters, catalogs and songs, connecting them to culture and the next generation of fans. We drive engagement and build legacy through creative digital strategy, marketing, content creation, brand partnerships and through the creation of new versions (via covers, samples and more). Creative Services develops and executes campaigns and projects with strategic partners that keeps our songs at the center of culture across all media platforms. We work with hit songwriters and dive deep into our legendary catalog, sharing their incredible stories with the world and providing new opportunities for their songs including new cover creation, interpolations, and sampling. Your role: Lead the marketing and brand partnerships pillar for Warner Chappell's Creative Services department. This role balances high-level strategic planning with hands-on execution management and integrated team collaboration, ensuring CS delivers maximum value to writers and catalogs through data-driven prioritization and cross-functional collaboration across all CS pillars (marketing, creative digital strategy, IP development and special projects, new versions (samples, interpolations and more).

Requirements

Strategic & Operational Excellence: 8-10+ years experience in music marketing, creative services, or artist/catalog marketing
Proven ability to deliver results while managing complex operations with multiple stakeholders and priorities
Strong project management skills with ability to drive execution and excellence across distributed teams
Experience building processes, frameworks, and capabilities that scale globally
Strong executive communication skills at both a high level and within daily operations
Marketing Leadership: Deep understanding of music marketing across digital, social, partnerships, and traditional channels
Track record of successful catalog/artist marketing campaigns
Experience with brand partnerships and commercial opportunity development
Understanding of sync, streaming, and modern music consumption trends
Analytical & Strategic Thinking: Data-driven decision making using streaming, social, sync, and market intelligence
Ability to synthesize complex information into clear strategic recommendations
Strong prioritization skills balancing short-term execution with long-term strategy
Leadership & Collaboration: Experience developing teams and building capabilities across geographies
Excellent stakeholder management and cross-functional collaboration skills
Strong communication skills for both hands-on execution and executive-level reporting
Comfortable operating at both strategic and tactical levels

Nice To Haves

This position requires someone who can zoom in and zoom out - developing high-level catalog strategies while ensuring day-to-day execution excellence.
The ideal candidate has a pulse on culture and is equally comfortable analyzing data to prioritize catalogs, building global operational capabilities, leading marketing campaigns, and coordinating across multiple internal and external stakeholders.
This role requires someone who can be creative, operationally mindful and think strategically.

Responsibilities

Lead the marketing cohort including coordination across global markets (local franchising of services, ambassador coordination, priority harvesting and weekly triage).
Standardize the marketing process globally including establishing goals and ROI expectations, campaign development, execution, and case studies with clear takeaways.
Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue expectations.
Develop high impact capabilities at a local level, that can be executed with limited resources as a way to support writer/catalog needs around the world.
Ensure local teams are coordinated across campaigns and activations.
Ensure proper capacity planning and resource allocation across marketing team including local market ambassadors.
Support local CS ambassadors on team processes, tools, best practices, and execution standards focused on culturally relevant activations that add value for each market.
Develop culturally relevant and impactful strategic and brand partnerships around the world to amplify songwriters, catalogs and songs.
Establish and develop high-level marketing and cultural insights to efficiently connect songwriters and catalogs with new audiences.
Contribute to Creative Services pitch decks, company presentations, and meetings with songwriters and managers, communicating the team vision and success stories.
Help team prioritize on a weekly basis to ensure projects are executed and songwriters are serviced efficiently.
Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to optimize across limited resources.
Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue.
Contribute to reporting systems that provide visibility into CS marketing activities and impact across territories.
Lead marketing team and drive strategy across campaigns for songwriters and catalogs
Develop brand partnerships and commercial opportunities strategy aligned with catalog and songwriter amplification.
Coordinate with Warner Music Group's catalog marketing team on shared initiatives
Ensure marketing executions align with broader CS capabilities (digital, sync moments, trending opportunities).
Drive marketing innovation that supports writer/catalog amplification goals.
Oversee workflow from marketing plan development, to execution, to project case studies.
Build comprehensive marketing plans incorporating multiple CS capabilities.
Manage stakeholder alignment on campaign objectives, timelines, and deliverables.
Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs.
Create quarterly/annual campaign timeline including frameworks with clear rationale
Oversee global campaign planning, budget setting and goal setting with US, UK leads and CS global ambassadors - establish benchmarks for team, within WMG and industry frameworks
Monitor marketing spend, campaign performance and adjust strategies based on results
Develop executive-level reporting on impact, resource allocation, and strategic outcomes
Collaborate with A&R, Sync, Catalog teams on integrated writer/catalog strategies
Coordinate CS activities with broader WCM creative operational initiatives
Represent CS in cross-departmental planning discussions
Collaborate with Business Insights and Deals Office to determine priority campaign candidates
Lead creation of materials for pitch meeting and purchase proposals