VP, Corporate Marketing (Agentic AI Strategy)

Eightfold • Santa Clara, CA

20d • Hybrid

About The Position

As the VP of Corporate Marketing at Eightfold, you will be a pioneer in the "Agentic Era." Reporting directly to the CMO, you are an agentic-first leader responsible for defining Eightfold’s brand identity as the world’s leading AI-native talent intelligence platform. You won’t just manage a brand; you will architect an ecosystem where human creativity and AI agents work in lockstep to drive unprecedented market differentiation.
Success in this role requires a leader who is technologically fearless and deeply empathetic. You will push your team to automate the mundane and elevate the strategic, ensuring Eightfold wins the AI category by out-thinking and out-innovating the competition.

Requirements

• Experience: 15+ years in marketing leadership, with a proven track record of managing complex brands in the Enterprise SaaS space.
• AI Fluency: Deep, hands-on experience with LLMs, agentic workflows, and AI-driven marketing stacks. You should be an early adopter who uses these tools daily.
• Empathetic Leadership: A history of building high-performing teams by leading with kindness, transparency, and a focus on professional growth.
• High-Bias for Action: A demonstrated history of leading teams that move fast, iterate in public, and embrace "done is better than perfect" in the pursuit of market-leading innovation.
• Strategic Agility: The ability to translate complex AI concepts into simple, compelling narratives that resonate with C-suite buyers.
• Visionary Mindset: You don’t just follow the AI trend; you have a clear vision for how AI will redefine the relationship between brands and humans.

Responsibilities

• Agentic Brand Strategy & Vision:
• AI-Native Identity: Develop a brand strategy that positions Eightfold not just as a tool, but as the foundational intelligence layer for the modern enterprise.
• Predictive Positioning: Use AI-driven market intelligence and sentiment analysis to evolve messaging in real-time, ensuring we stay ahead of industry shifts.
• Strategic Alignment: Partner with the CMO to define OKRs that reflect the speed of AI-driven growth, focusing on share of voice, community resonance, and high-intent pipeline.
• AI-First Creative & Brand Expression:
• Human + Machine Creativity: Lead a team to integrate generative AI and agentic workflows into the creative process, accelerating output without sacrificing brand soul.
• Dynamic Brand Consistency: Implement AI-powered brand governance tools to ensure absolute cohesion across every global touchpoint and customer interaction.
• The "Agentic" Experience: Partner with Product and Sales to ensure our brand promise of "AI for good" is felt across the entire customer journey, from first touch to renewal.
• Intelligent Communications & Narrative:
• Automated Insights, Human Stories: Guide your team to use AI for deep narrative testing and audience segmentation, while focusing human efforts on high-level storytelling and relationship building with press and analysts.
• Omnichannel Orchestration: Execute integrated awareness campaigns that leverage AI-driven personalization at scale.
• Data-Driven Influence: Analyze performance using advanced predictive modeling to refine strategies before the market shifts.
• Customer Advocacy & Community:
• Advocacy at Scale: Deploy agentic workflows to identify, nurture, and mobilize customer advocates, turning user success into a powerful engine for brand growth.
• Insight-Led Innovation: Use AI to synthesize customer feedback into actionable insights for the product and executive teams.
• Future-Proof Events:
• Hybrid Innovation: Reimagining Eightfold Cultivate and strategic events as immersive, AI-enhanced experiences that set a new standard for industry engagement.
• Community Intelligence: Use AI to personalize event tracks and networking, ensuring every attendee experiences the specific value of the Eightfold brand.
• Empathetic & Agentic Leadership:
• Empowering the Team: Serve as a mentor who guides the team through the transition to AI-first workflows, fostering a culture of psychological safety and bold experimentation.
• Resource Optimization: Manage budgets by prioritizing high-impact human strategic work and automating repetitive tasks through agentic tools.
• Culture of Learning: Create a "test and learn" environment where the team feels inspired to master new AI tools and techniques.

Benefits

• Base pay is only one piece of our total compensation package as this role may be eligible for bonus and equity awards.
• discretionary bonus
• preIPO equity (stock options)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed