VP, Consent & Preference Platforms (L12)

Synchrony • Central, IN

1d • Hybrid

About The Position

As a member of the Performance Marketing Center of Excellence, within the Synchrony Growth organization, the VP, Marketing Consent and Preference Platforms serves as a consent & marketing preference platform expert within the Database Marketing organization. As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program and associated activities including consent banner roll-out, customer experience and preference engagement and associated activities; inclusive of overseeing India-based team members and engaging with cross-functional leaders and executive leadership.

Requirements

• Bachelors degree in computer science, engineering or information technology with 8+ years of marketing technology experience or in lieu of degree 10+ years of experience required.
• Work experience, includes:- 5+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks
• 5+ years' experience as Business Analyst ('BA'), Business Systems Analyst (‘BSA’) or similar roles, building, communicating and validating business requirements
• 3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data highly desired
• 3+ years’ in a leadership role, demonstrating executive-level communication, engagement and exemplary team leadership
• Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.
• Experience in software development, or solution engineering , including hands on experience with HTTP, SSO, SSL certificates, networking, API, SQL and micro-service integrations
• Familiarity working with encryption and tokenization services to share data with Software as a Service (SaaS) vendors.
• Experience integrating Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.

Nice To Haves

• Exceptional facilitation and communication skills.
• Ability to lead large meetings across various levels of leadership, manage conflicts, and ensure clear, effective communication between technical and business stakeholders.
• Experience in software development, or solution engineering
• Experience in data stewardship, data governance, or data management roles with strong understanding of data lifecycle management and data governance principles.
• Demonstrated understanding and command of customer-facing platforms, user interface, applications or technologies, specifically within a privacy and/or marketing preference and consent platform.
• Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements
• Experience developing road maps and prioritizing work in alignment with product vision and organizational strategy.
• Ability to perform ad-hoc analysis, information gathering and delivered informed insights aggressive timelines
• Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
• Strong skill in project management, communications, multi-tasking. Ability to work independently and relationship management are keys to success
• Experience working directly with technology suppliers to oversee improvements, troubleshoot and provide governance
• Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant
• Certified SAFe Product Owner/Product Manager (SAFe POPM) 4.6 and higher
• Experienced with consumer financial services, ideally with exposure to credit card marketing or retail marketing.
• Familiar with consumer protection, privacy and related laws and policies.

Responsibilities

• Partner with the Marketing Consent & Preference Product Owners, offering analytical and strategic thinking, overseeing business needs and requirements, and translating insight and information into platform architecture, cross-functional requirements and communications
• Support and implement platform KPI's and conduct analysis of performance trends, provide insightful business performance reporting and make recommendations
• Serve as Consent & Preference SME, deeply understanding data and platform architecture, data flows and processes
• Be the 1st line contact for platform issues and support
• Work cross-functionally with internal and external partners in support of marketing integrations
• Lead integrating Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.
• Serve as leader and mentor to local team members
• Perform other duties and/or special projects as required

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level