AVP – Marketing Preference & Consent Management (L11)

Synchrony

1d • Hybrid

About The Position

As a member of the Performance Marketing Center of Excellence, within the Synchrony Growth organization, the AVP, Marketing Preference & Consent Platforms serves as a consent & marketing preference platform expert within the Database Marketing organization. As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program activities including consent banner roll-out, customer experience and preference engagement and other associated activities.

Requirements

• Bachelors degree in computer science, engineering or information technology with 6+ years of marketing technology experience or in lieu of degree 8+ years of experience required
• 6+ years of professional work experience, including:
• 3+ years in a BA, BSA or similar role, gathering, writing & delivering detailed requirements to stakeholders, or similar product manager/owner role
• 3+ years’ experience in Agile methodologies and processes
• 3+ years’ experience in marketing technology and/or platforms, ideally within Consent Management
• Experience working with HTML, CSS, JavaScript, SQL and Python with direct, hands-on experience within Preference & Consent Management platforms and tools.
• Ability to manage consent, privacy and marketing preferences highly desired.
• Experience working within an Agile framework, leveraging Jira and comfortable participating in Agile formalities including PI Planning, reviews and prioritization.
• Demonstrated understanding and command of customer-facing platforms, applications or technologies

Nice To Haves

• Direct, hands-on experience within Preference & Consent Management platforms and tools.
• Ability to manage consent, privacy and marketing preferences highly desired
• Demonstrated understanding and command of customer-facing platforms, applications or technologies
• Participation in enterprise-wide Agile trains, utilizing planning processes, intake forms and requirements.
• Experience with AI-based solutioning focused on Agentic and/or Generative strategies
• Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner
• Strong skills in project management, communications, multi-tasking are essential.
• Ability to work independently and relationship management are keys to success
• Experience working directly with technology suppliers to oversee improvements, troubleshoot and provide governance
• Understanding of the US Consent & Privacy landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.
• Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant
• Experience with consumer financial services, ideally with exposure to credit card marketing or retail marketing.
• Familiar with consumer protection, privacy and related laws and policies.

Responsibilities

• Support Marketing Consent & Preference leadership in effectively developing, communicating and validating business requirements to cross-functional partners to ensure effective and timely product activations
• Participate in testing, QA and validation efforts, partnering with cross-functional peers to evaluate implementation of communicated requirements
• Support analytic and strategic reporting requests, and implement platform KPI's. Conduct analysis of performance trends. Provide insightful business performance reporting and make recommendations
• Become a Consent & Preference platform SME, deeply understanding data and platform architecture, data flows and processes
• Work cross-functionally with internal and external partners in support of marketing integrations
• Manage day-to-day build and run activities for consent-related activities, and perform other duties and/or special projects as required

Benefits

• Flexibility for all employees
• Best-in-class employee benefits and programs that cater to work-life integration and overall well-being
• Career advancement and upskilling opportunities
• Advancing Diverse Talent to take up leadership roles

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level