VP, Commercialization Lead - Power & Renewables

Wood Mackenzie•Houston, TX

6d•Hybrid

About The Position

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most. WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action Role Purpose We are seeking a Vice President, Commercialization Lead to own the go-to-market (GTM) strategy and commercialization readiness for our products within the Power & Renewables segment. This role ensures our solutions are positioned effectively by customer type and workflow, driving adoption, growth, and measurable commercial outcomes. The Commercialization Lead will be the connector between research, product, sales enablement, customer org and sales leadership, translating market insights into actionable opportunities and ensuring sales teams are fully prepared with the tools and messaging needed to succeed. While sales leaders are accountable for direct sales execution, this role orchestrates all the preparation and alignment required for them to execute effectively. The Commercialization Lead is responsible for the business target of their respective business areas and is accountable for progress on all initiatives, feedback to product team and business leads, as well as identifying where sellers require additional support in positioning services. Commercialization Leads will have a dotted reporting line to the Global Head of Sales, and to ensure successful execution of the agreed commercial strategy, will be closely aligned with Vertical Leads, Specialized Sales Leads, and New Logo Lead.

Requirements

Extensive experience in commercialization or sales roles within SaaS, data, or information provider industries.
Proven ability to develop and execute GTM strategies at the product level.
Strong strategic thinking skills with the ability to translate market events into actionable commercial opportunities.
Excellent communication, collaboration, and storytelling abilities.
Experience partnering with business analysts and leveraging data to define KPIs, measure GTM success, and refine strategies.
Strong organizational and project management skills, able to manage multiple initiatives simultaneously.
In-depth knowledge of customer workflows in SaaS or data-driven environments.
Strategic leadership experience with demonstrated ability to influence organizational direction and contribute to functional strategy

Responsibilities

Develop Go-to-Market Strategy In collaboration with product marketing, research, and segment lead, develop and refine GTM strategies for new and existing products, ensuring clear positioning, value propositions, and messaging tailored by customer type and workflow. This includes working with sales ops support to identify the target list of clients and working with sales ops and enablement to establish the appropriate materials for the sales play to roll out to the selling teams.
Support and Monitor Successful Execution of GTM Strategy While the commercialization lead does not actively sell, they are responsible for ensuring the execution of sales plays and initiatives.
Analytics & Performance Tracking Partner with business analysts to define KPIs, track GTM performance, and provide insights to leadership, provide reporting commentary to financial reporting packs and other management briefings e.g. forecast call, and use that data to iterate strategies and optimize execution.
Oversight of Pricing and Deal Desk Operation Working with business line, product leads, and pricing team to develop pricing and packaging appropriate for the segment and vertical framework; and be an active and leading member of the deal desk team to ensure price integrity across sales.
Client Engagement Work closely with key clients to ensure products are solving key challenges and reflecting voice of customer. Attend relevant industry events and briefings, representing the segment and the business overall.
Launch Readiness Lead commercialization planning for product launches and enhancements, coordinating across product, marketing, sales, and enablement functions.
Targeting & Segmentation Work with sales leaders to identify target clients and segments; tailor messaging and strategies to maximize relevance and impact.
Cross-Functional Collaboration Act as a strategic bridge across teams, most notably working closely with the vertical sales leads ensuring alignment on priorities, market approach, and execution timelines.
Communication Support internal teams in articulating value propositions, sales plays, and commercial initiatives clearly and consistently.
Strategic Leadership: Contribute to functional strategy development and annual planning processes Provide strategic input into product roadmap priorities and investment decisions based on market insights
Organizational Influence: Lead cross-functional strategic initiatives that impact multiple business segments Represent the function in senior leadership forums and strategic planning sessions