VP, Commercialization Commerce GO!

Criteo Technology • Boston, MA

6d • $260,000 - $325,000 • Hybrid

About The Position

We are looking for a strategic leader to serve as the Client Solutions, VP Commercialization Commerce Go, Criteo’s next-generation self-service performance marketing platform. This is a high-impact role responsible for owning the Commerce Go revenue number, influencing the go-to-market strategy, and serving as a core member of the cross-functional Commerce Go Steering Committee alongside Product, R&D, GTM, and Marketing leadership. As the Vice President of Commerce Go in the Americas, you will drive customer adoption, ensure seamless client transitions to self-service, and act as a key voice of the market back to product and strategy teams. You will be instrumental in shaping the rollout and long-term success of one of Criteo’s most important new platforms. What You’ll Do Strategic Leadership and Product Partnership Lead the commercialization strategy for Commerce Go across North America, working closely with cross-functional partners in Product, R&D, and GTM. Represent the voice of the client on the Commerce Go Steering Committee, influencing product roadmap decisions based on feedback and client needs. Partner with Product Marketing and Enablement to ensure internal and external stakeholders are equipped with the knowledge and tools to drive Go adoption and success. market Revenue Ownership and Commercial Strategy Own the Commerce Go revenue target and develop the sales & growth strategy to exceed it. Work with regional sales teams and global GTM leaders to drive client engagement and transition eligible accounts to self-serve. Track pipeline, forecast revenue, and identify growth levers across customer segments and verticals. Execution and Operational Excellence Collaborate with sales, customer success, and support teams to ensure operational readiness and a frictionless client onboarding experience. Establish best practices for client engagement, onboarding, and ongoing success with Commerce Go. Build frameworks and dashboards to monitor adoption, retention, and performance KPIs. Client Transition and Advocacy Serve as a strategic advisor to key clients making the transition to self-service, ensuring strong performance and satisfaction. Identify early adopter success stories and develop case studies to fuel broader adoption. Collaborate with GTM and Marketing to create client-facing messaging and positioning. Represent the self-service business in key forums, including roadmap discussions, commercial reviews, and leadership planning. Internal Influence and Cross-Functional Partnership Influence Criteo’s broader GTM motion through participation in the DACI Go Squad. Act as the bridge between market needs and internal teams, ensuring client priorities are reflected in decision-making. Partner with the Americas Leadership Team to align Commerce Go’s success with Criteo’s regional business strategy.

Requirements

• 10 + years of experience in performance marketing, AdTech, SaaS, or digital media—preferably in user -facing roles with revenue responsibility.
• Proven success launching or scaling self-service platforms or products in a go-to-market leadership role.
• Experience driving strategic cross-functional initiatives in matrixed organizations.
• Familiarity with the needs of modern performance marketers, especially in retail, commerce, or brand categories.
• Strategic thinker with strong commercial acumen and execution ability.
• Excellent communicator , storytelling, and influencer who can operate effectively at all levels of the organization, including executive leadership.
• Entrepreneurial and proactive—comfortable building from scratch and navigating ambiguity.
• Deeply client-centric, with a passion for translating market insights into out outcomes .
• Curious and proactive in exploring AI tools and automation to drive commercial efficiency, enhance go-to-market scale, and unlock new value for sales and marketing teams.
• Able to toggle between high-level strategy and detailed execution with ease.
• Bachelor's degree in Marketing , Business, Strategy, or a related field.

Nice To Haves

• MBA or equivalent experience preferred.

Responsibilities

• Lead the commercialization strategy for Commerce Go across North America, working closely with cross-functional partners in Product, R&D, and GTM.
• Represent the voice of the client on the Commerce Go Steering Committee, influencing product roadmap decisions based on feedback and client needs.
• Partner with Product Marketing and Enablement to ensure internal and external stakeholders are equipped with the knowledge and tools to drive Go adoption and success.
• Own the Commerce Go revenue target and develop the sales & growth strategy to exceed it.
• Work with regional sales teams and global GTM leaders to drive client engagement and transition eligible accounts to self-serve.
• Track pipeline, forecast revenue, and identify growth levers across customer segments and verticals.
• Collaborate with sales, customer success, and support teams to ensure operational readiness and a frictionless client onboarding experience.
• Establish best practices for client engagement, onboarding, and ongoing success with Commerce Go.
• Build frameworks and dashboards to monitor adoption, retention, and performance KPIs.
• Serve as a strategic advisor to key clients making the transition to self-service, ensuring strong performance and satisfaction.
• Identify early adopter success stories and develop case studies to fuel broader adoption.
• Collaborate with GTM and Marketing to create client-facing messaging and positioning.
• Represent the self-service business in key forums, including roadmap discussions, commercial reviews, and leadership planning.
• Influence Criteo’s broader GTM motion through participation in the DACI Go Squad.
• Act as the bridge between market needs and internal teams, ensuring client priorities are reflected in decision-making.
• Partner with the Americas Leadership Team to align Commerce Go’s success with Criteo’s regional business strategy.

Benefits

• Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
• Grow with us – Learning, mentorship & career development programs.
• Your wellbeing matters – Health benefits, wellness perks & mental health support.
• A team that cares – Diverse, inclusive, and globally connected.
• Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
• Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
• For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units.
• US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive