VP, Campaign Management & Sales Planning

Connexity | Skimlinks, a Taboola company•Los Angeles, CA

36d•$200,000 - $250,000

About The Position

We are seeking a strategic, performance-driven leader to oversee our Influencer Campaign Management and Sales Strategy & Planning functions. This role will own the full lifecycle of influencer sponsorship campaigns, from RFP response through campaign execution, performance optimization, and delivery of ROI for our brand partners. The ideal candidate has a strong background in digital advertising and social commerce, deep experience leading teams, and a proven ability to drive operational excellence and revenue growth.

Requirements

10+ years of experience in digital media, influencer marketing, or social commerce, with at least 5 years in a senior leadership role.
Proven track record of managing large-scale influencer campaigns and delivering measurable brand performance (ideally across upper, mid, and lower funnel campaign types).
Established record of building positive and long-lasting relationships with brands, creators, and internal company stakeholders.
Strong experience with RFP processes, sales planning, and strategic proposal development.
Deep understanding of social media platforms, creator ecosystems, and performance KPIs.
Exceptional leadership, communication, and organizational skills.
Highly organized, data-driven, and comfortable managing multiple stakeholders and deadlines simultaneously.
Experience hiring and training A-players in a fast-paced environment.

Responsibilities

Lead and scale a best-in-class Campaign Management organization responsible for planning, launching, and optimizing influencer sponsorship campaigns across social platforms.
Ensure campaigns deliver against client KPIs and business objectives through disciplined creator selection, content focus, and data-driven optimization.
Partner cross-functionally with Creator Partnerships, Sales, and Analytics to ensure alignment from campaign setup to final reporting.
Establish frameworks, processes, and training programs that elevate campaign quality and team efficiency.
Oversee the Sales Strategy & Planning team responsible for building proposals, answering RFPs, and developing creative sponsorship solutions.
Collaborate with Sales leadership to shape pricing, packaging, and positioning strategies that align with performance and brand goals.
Drive consistent, high-quality RFP responses that differentiate our offering and improve win rates.
Create campaign playbooks to inform pipeline strategy and identify new growth opportunities.
Serve as the senior point of contact for key brand partners during strategic campaign moments.
Build credibility and trust with clients through transparent communication and strong results.
Translate campaign results into clear client storytelling in wrap reports. Focus on ROI, creator and content performance, and performance trends that can inform future campaigns.
Build, coach, and inspire a high-performing team; foster a culture of accountability, creativity, continuous improvement, and excellence.
Partner closely with Creator Partnerships, Product, and Analytics to streamline workflows and improve internal collaboration.
Partner with Executive leadership to plan for and optimize margin performance.
Work with Legal and Finance to develop key documents and processes to scale the contracting and revenue tracking components of the sponsorship business.