VP, Brand Consistency

Biolumina•New York, NY

About The Position

The VP, Brand Consistency reports to the SVP, Director of Editorial and is charged with ensuring consistency across a large account with multiple indications or workstreams (eg, US, Global, DTC).

Requirements

College degree preferred
7+ years of editing/proofreading experience in medical/science/pharma
Oncology or rare disease experience required
General agency experience preferred
Positive/collaborative attitude

Responsibilities

Reviews every job on the brand at least twice during the life of the project to ensure consistency in messaging, brand style elements (includes charts/graphs style, footnotes, acronyms), safety requirements, and Regulatory/Client direction across all jobs
Reviews Med/Legal comments when they come in to ensure they are incorporated correctly and that they get applied to any other pieces with similar content across the brand
Communicates to Account Services (AS) team any concerns about conflicting Med/Legal comments, inconsistencies introduced by Med/Legal comments across jobs with similar content, or if more information is needed to interpret how to apply comments across multiple formats (eg, print vs digital)
Keeps agency’s brand style guide(s) updated across brand indications, US/Global, print/digital, HCP/DTC as needed (including maintaining ISI documents on sharepoint online). This is a collaborative process with the brand editor(s), but the VP, Associate Director, Brand Consistency owns the file, updates it regularly, and shares all updates with the full brand team
Attends all team status/start-up meetings across the brand (includes US, Global, DTC, etc)
Flags any foreseeable consistency issues at start-up meetings (eg, “on Global they are doing X on a similar type of piece” or “the HCP team was told to use this wording on a recent job,” etc)
Actively participates in consistency reviews with AS and CW for pieces with shared messaging/data
Communicates/collaborates with AS and Creative teams to determine necessary updates based on Med/Legal comments across the brand and ensures that all teams across the brand have the most up-to-date information regarding changes to pieces that share messaging/content with other projects
Stays in constant communication with agency brand editor(s) to pass along updates from Regulatory, AS, or Creative that will affect active or upcoming jobs
Sets up and conducts monthly meetings with Copy and ED to foster communication/collaboration
If Client allows, the VP, Associate Director, Brand Consistency reviews ISI leading up to label updates and new indication launches, providing suggestions on wording, style, etc, prior to final approval