VP, Analytics

Fusion92•Austin, TX

12h•$140,000 - $165,000•Hybrid

About The Position

Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth. We’re an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community. We are experts across every field and discipline in marketing. Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable. We launch products, we have patented innovations, we create award-winning ideas — we transform businesses. We are dreamers and doers, and we are ready for you to join us. Our difference is our people. That's where you come in. If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us! The Role: The VP, Analytics is responsible for shaping and leading the analytic approach, planning and client delivery of insights across client engagements and internal initiatives with a strong emphasis on hands-on delivery, rigor, and measurable client impact. This role oversees reporting and dashboards, data management and quality, advanced measurement approaches, and performance optimization—ensuring analytics drives meaningful business outcomes. This leader partners closely with client executives, media planning and activation, strategy, technology, and data science teams to translate complex data into clear, actionable intelligence. The VP remains actively engaged in the work—providing direct oversight, guidance, and, where needed, hands-on contribution to complex analyses and executive-ready deliverables. The VP of Analytics also plays a critical role in strengthening and maturing the organization’s analytics capabilities, including the responsible and effective application of AI, automation, and advanced analytics to improve speed, scale, and impact within department workflows. Location: Candidates must be located in Illinois, Texas, Colorado, or Michigan. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas and Colorado, this position will be fully remote.

Requirements

8+ years of experience in analytics or business intelligence, preferably within marketing services, media, or digital organizations
3+ years of experience leading and developing analytics teams
Deep understanding of the media and marketing ecosystem, including measurement, attribution, and optimization approaches
Hands-on experience with business intelligence, analytics, and data visualization tools (e.g., Tableau, Salesforce Marketing Cloud Intelligence, or similar)
Working knowledge of data automation, data modeling, and analytics infrastructure
Demonstrated experience applying or partnering on AI- and machine learning–driven analytics solutions
Strong analytical judgment—able to assess data quality, understand methodological trade-offs, and move from insight to action
Executive presence with the ability to influence and communicate effectively at all levels
Excellent written and verbal communication skills, including experience delivering executive-level narratives
Comfort operating in a hands-on capacity, including direct engagement with data, reporting tools, and analytics outputs when needed

Responsibilities

Help shape the strategic direction for analytics across clients and internal teams, aligning measurement frameworks to business objectives and outcomes
Lead analytics planning, prioritization, and day to day resource allocation across accounts and initiatives remaining closely involved in execution priorities to ensure quality and consistency
Establish and uphold best practices for client analytics delivery, reporting, and data quality
Serve as the senior, client-facing analytics lead within account teams, influencing cross-functional decisions related to measurement, optimization, and performance
Own day-to-day key client relationships for analytics, acting as a trusted advisor and ensuring clarity, confidence, and consistent delivery against client expectations
Act as a hands-on advisor to client leadership on measurement strategy, test-and-learn frameworks, performance evaluation, and optimization approaches
Translate data and media insights into clear, strategic recommendations across channels and platforms
Ensure analytics outputs are tied to business outcomes, not just media or platform metrics
Review and approve client deliverables to ensure accuracy, clarity, and executive-level relevance
Lead and contribute directly to advanced measurement approaches including attribution, incrementality, experimentation, and performance modeling
Guide optimization strategies that improve media efficiency and effectiveness against defined objectives
Partner with media and strategy teams to ensure analytics informs planning, activation, and investment decisions
Identify and apply practical AI and automation opportunities within analytics workflows that improve efficiency, insight clarity, and delivery speed, in partnership with product and data leadership
Collaborate with department leadership and the SVP on emerging AI tools and technologies for analytics use cases, balancing innovation with practicality, data integrity, and governance
Lead, mentor, and develop a focused, high-performing analytics team, fostering strong execution discipline, analytical rigor, and clear client communication
Act as a player/coach, providing hands-on guidance and direct execution on complex client challenges
Build career paths, skill development plans, and learning opportunities—particularly in advanced analytics and AI literacy
Foster a culture of curiosity, rigor, collaboration, and continuous improvement
Collaborate closely with media planning and activation, creative, strategy, data, and technology teams to deliver integrated client solutions
Support new business efforts, including RFPs and pitches, by articulating analytics approaches and value
Partner with internal and external analytics and technology partners to develop new capabilities and offerings