VP, Ad Sales Strategy

Fox Corporation•Los Angeles, CA

2d•Hybrid

About The Position

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise. Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms. At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started. We are seeking a strategic and commercially minded leader to define and scale the advertising business for FOX One’s streaming platform. This role will sit at the intersection of sales, product, and ad tech, and will define and drive the monetization strategy around Fox One. You will play a critical role in shaping the go-to-market approach, influencing product development, and driving revenue growth by translating FOX One’s premium content, audience, and data capabilities into a differentiated advertising offering.

Requirements

10+ years of experience across advertising sales, ad operations, ad tech, or media strategy in digital/streaming environments
Deep CTV/AVOD expertise, including hands-on experience with programmatic deal structures (SSP/DSP, PMP, programmatic guaranteed), direct IO, and advanced TV buying
Proven track record of driving ad revenue growth for a streaming or digital media platform
Strong product sensibility, with experience partnering closely with engineering and product teams to shape roadmaps
Fluency in financial modeling, revenue forecasting, and data-driven decision-making
Exceptional communication skills, with the ability to translate complex data and product capabilities into clear, compelling narratives
High emotional intelligence and ability to lead through influence across cross-functional stakeholders including sales, product, technology, research, and finance

Nice To Haves

Experience at a major media company, streaming platform, or ad tech company (e.g., Hulu, Peacock, Roku, FreeWheel, The Trade Desk)
Familiarity with FOX’s content portfolio and the sports, news, and entertainment advertising landscape
Experience with upfront and scatter market dynamics in a converged linear and streaming environment
Exposure to first-party data platforms, clean room technologies, and identity and measurement solutions

Responsibilities

Develop and lead advertising and sponsorship strategy across FOX One’s streaming environment
Lead revenue strategy as well as key revenue partnerships and advertising sponsorships for FOX One’s ad business, with direct accountability for achieving commercial targets
Define solutions and go-to-market frameworks around Fox One opportunities; shape compelling sales narratives that position FOX One’s content, audience, and data as a differentiated market offering
Define pricing and packaging strategy in collaboration with Fox Ad Sales
Serve as the senior commercial lead interfacing with FOX One product, Fox Ad Sales, Research and AdRise ad tech teams, setting roadmap priorities across ad formats, targeting, measurement, and programmatic infrastructure
Establish and lead FOX One’s first-party data priorities and audience strategy; define measurement and attribution frameworks in partnership with revenue operations, research, data science, and third-party providers
Partner closely with FOX ad sales leadership (serving as Subject Matter Expert around Fox One) in key client and agency engagements, including upfronts and complex deal negotiations
Translate client, agency, and market intelligence into actionable product and go-to-market strategies
Define KPIs and executive reporting frameworks; deliver actionable performance insights to senior leadership
Evaluate and guide adoption of emerging ad tech trends in partnership with ad solutions teams (e.g., clean rooms, alternative IDs, shoppable/interactive formats, AI-driven personalization) to maintain competitive advantage