VP/Account Lead, Retail Media

PUBLICIS GROUPE•Danbury, CT

69d•Hybrid

About The Position

Mars United is seeking a dynamic Vice President, Client Leadership to lead integrated omnicommerce campaigns for our high-profile CPG account! In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account. Working directly with the client as well as in partnership with cross-functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded. PLEASE NOTE: This is a hybrid role based out of our Stamford, Connecticut office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity.

Requirements

Bachelor's degree in advertising, marketing, or related field required; Master's degree preferred. Equivalent experience may be substituted.
12+ years of prior advertising agency experience managing large, complex accounts and client relationships roles; prior experience supporting shopper and retail marketing campaigns for home care, health & beauty, or similar CPG brands strongly preferred.
Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
Prior experience and understanding of key Retail Media Networks and third-party Commerce Media partners.
Highly collaborative approach to teamwork and problem-solving.
Dynamic personality able to effectively engage and influence a variety of audiences, including senior client leaders.
A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
Natural dissatisfaction with the status quo with a constant desire to think of ways to improve and grow the business.
Sound decision-making ability rooted in agency, client, and industry knowledge.
A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
Strong business acumen with a constant eye toward growth.
Prior direct P&L experience.
Prior experience directly managing teams of 5 or more individuals.
Highly strategic with exceptional conceptual thinking skills.

Responsibilities

Client Leadership: Serve as the primary point of contact between clients and Mars United Commerce. Forge and maintain trust-based relationships with senior clients to secure long-term partnerships.
Business Planning: Build and deliver annual scopes of work and oversee the completion of contracted deliverables. Negotiate contracts and fee arrangements as required.
Strategic Planning: Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results.
Team Management: Lead and mentor a team of account managers/directors, fostering a collaborative, high-performance culture.
Project Oversight: Ensure work is delivered on time, within budget, and to the highest quality standards. Ensure the company product includes future-forward thinking anchored in business strategy and insights.
Financial Management: Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency.
Business Development: Identify and pursue new business opportunities, contributing to the company's growth and success.
Market Insights: Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances