Visual Content Director

Davenport University • Caledonia, MI

48d • $57,000 • Hybrid

About The Position

This position is responsible for creating compelling video and digital content that aligns with the brand of the university. The work will support critical and strategic university projects, from student recruitment and media assets to donor and community relations. The ideal candidate will know how to shape the university's key messages into impactful videos and visual stories that stand out from the competition-attracting students, generating media coverage, engaging social media audiences, and fostering pride within the university community. This position assists with the direction, creative development, execution, and effectiveness of all marketing and communications materials, with particular attention to video production and photography for digital platforms, advertising, social media, and television. This person works in tandem with the senior art director. Responsibilities also include strategic planning, brand stewardship, collaboration with external vendors and internal clients, and overseeing the university's visual storytelling efforts. These responsibilities are performed in an ethical manner consistent with the university's mission, vision, and cultural values.

Requirements

• Associate's degree required; Bachelor's degree preferred in video production, film, multimedia communications, or a related field, or 5+ years of relevant experience.
• Demonstrated ability in video production, including storyboarding, filming, lighting, audio, and editing.
• Experience with photography for marketing, editorial, and digital use.
• Proficiency in Adobe Creative Cloud applications-especially Photoshop, Lightroom, Illustrator, and InDesign. Experience with Premiere Pro or After Effects is acceptable; however, DaVinci Resolve experience is preferred, as most video projects are managed and produced within that environment.
• Knowledge of multimedia production workflows, digital asset management, and online video delivery platforms.
• Familiarity with digital marketing and social media platforms for video and photo content distribution.
• Demonstrated ability to work effectively with diverse audiences and promote a positive working environment.
• Excellent interpersonal, communication, and presentation skills.
• Proven ability to manage multiple projects, meet deadlines, and maintain attention to detail.
• High degree of integrity, ethics, and dedication to the mission of the university.
• Business office environment; prolonged sitting and standing. Use of personal computer and video equipment (eye and hand strain).
• Some travel between locations required (own transportation).
• Must be able to work an irregular schedule, including evenings or weekends as needed, and additional hours during peak production times.

Nice To Haves

• Knowledge of inbound marketing tools such as Salesforce or Pardot is a plus.

Responsibilities

• Lead the creation of high-quality video content to support university marketing and communications initiatives, including recruitment, fundraising, community engagement, and brand awareness.
• Plan, shoot, and edit video and photographic content for the university's website, social media, online advertising, and television.
• Collaborate with marketing and communications teams to ensure video and photo projects align with brand identity and strategic goals.
• Follow a creative brief to bring concepts to life.
• Assist with the development and execution of television and digital advertising campaigns.
• Capture and edit still photography for marketing collateral, digital platforms, and special events.
• Oversee and maintain video and photography equipment, ensuring proper use and organization.
• Meet with internal partners and external vendors to coordinate production needs, schedules, and deliverables.
• Contribute to brand consistency and storytelling across all visual media.
• Mentor junior staff and student workers as needed.
• Understand and follow all external and internal regulations and policies, including NCAA, GLIAC, and other affiliations associated with athletics or role-specific regulations.
• Demonstrate and promote the university's values, providing excellent customer service and anticipating the needs of university partners.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Education Level: Associate degree
• Number of Employees: 1,001-5,000 employees