Kelley Automotive Group Videographer/Content Creator and Social Media Strategist

Kelley Automotive Group LLC • Fort Wayne, IN

10d

About The Position

Department: Marketing

Functions: Responsible for developing, producing, and distributing high-quality content that enhances our brand’s digital presence across social media platforms, websites, and other digital channels.

Report to: Marketing Manager

Requirements

• High school diploma or the equivalent. Bachelors in Marketing, Communications, Public Relations or a related field.
• 1-3 years of experience in social media management, videography, digital marketing, or a related field.
• Strong knowledge of social media trends, analytics, and engagement strategies.
• Proficiency in photo and video editing software (Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Final Cut Pro, Canva, etc.).
• Experience in shotting high-quality video and photography (DSLR, mirrorless cameras, or high-end smartphone content creation).
• Photography experience to execute high-quality photos for social platforms, websites, and the ability to take and edit headshots for company personnel.
• Ability to write compelling captions, scripts, and ad copy tailored to different audiences.
• Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms.
• Must have a valid driver’s license and a good driving record.

Responsibilities

• Shoot OTT and FTP commercial-quality content in multiple formats within short time frames and meet tight deadlines.
• Capture high-quality photos and videos showcasing vehicles, dealership events, customer testimonials, and behind-the-scenes content.
• Create video ads, reels, and short-form content optimized for different platforms.
• Work with the sales and service departments to highlight new inventory, promotions and dealership events through engaging visual storytelling.
• Any other tasks deemed necessary per Management.
• Develop, plan, and execute engaging social media content (photo, video, and copy) across platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter/X.
• Stay up-to-date on automotive trends, customer interests, and digital marketing innovations to create relevant and engaging content.
• Design and schedule posts, reels, and stories to drive engagement and brand awareness.
• Monitor analytics to track performance and adjust strategies for maximum impact.
• Any other tasks deemed necessary per Management.
• Work closely with the marketing team, dealership managers, and sales team to align content with business goals.
• Assist in advertising campaigns, promotions, and influencer collaborations.
• Stay up-to-date with SEO best practices to optimize content for search engines.
• Conduct competitor research and suggest innovative content strategies.
• Any other tasks deemed necessary per Management.
• Monitor and manage customer reviews on platforms such as Google, Yelp, Facebook, and DealerRater.
• Respond to customer inquiries and/or deliver inquiries to pertinent internal team members, reviews, and messages in a timely and professional manner.
• Collaborate with the marketing and customer service teams to address negative reviews and enhance overall brand perception.
• Implement strategies to encourage positive customer feedback and testimonials.
• Any other tasks deemed necessary per Management.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level