Video Program Manager, Audience Engagement & Amplification

Esri • Redlands, CA

1d

About The Position

Join Esri as a Video Program Manager, Audience Engagement & Amplification, to help grow our audience for our award-winning productions. In this role, you’ll make sure our videos are repurposed, promoted, and shared widely to tell Esri’s story and inspire audiences. You’ll collaborate with teams across the company to amplify existing content, co-create distribution campaigns, and build a user-friendly video library that makes it easy for staff and partners to find and share the right videos. If you’re passionate about storytelling, strategy, and making content work harder, this role is for you.

Requirements

• 5+ years of experience in marketing, creative services, or related field
• Experience developing and leading creative campaigns to strategically extend influence
• Proven ability to work cross-functionally with marketing, product, and business teams
• Proven ability to identify opportunities to maximize the value of existing assets
• Experience building systems or processes to organize content, track usage, and streamline access for stakeholders
• Experience using metrics and analytics to measure performance, share insights, and/or inform future strategy
• Bachelor’s degree in marketing, communications, media, or a related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Nice To Haves

• Familiarity with platforms like Google Analytics, YouTube Studio, or marketing dashboards to track and report on video performance
• Knowledge of ArcGIS and/or mapping technology
• Experience with digital asset management tools or libraries, and proficiency in organizing large collections of content
• #LI-OH1
• #LI-Onsite

Responsibilities

• Maximize the value of Esri's award-winning video productions by ensuring that existing content is continuously leveraged, reused, and repurposed for multiple audiences and contexts. This includes building workflows to support ongoing promotion throughout Esri and the GIS community and making best efforts to ensure that new videos are conceived with multiple uses in mind and actively utilized across the organization. It also entails strategically managing any customization and re-versioning of existing video content needed to support this goal.
• Act as a cross-functional liaison and catalyst who works with Esri business units that actively communicate Esri’s story, such as GBD, Professional Services, Industry, Brand, and Product marketing, to promote and advise on how existing videos can best be deployed in support of their communications goals. Collaborate on projects accordingly. In addition, track and report on how videos are being used.
• Drive strategic amplification of existing videos by co-developing with Video Executive Producers and Esri sales and marketing teams, story-driven distribution campaigns that extend reach and influence among strategically important audiences. Inform content strategy through performance metrics analysis and trend research.
• Enable internal business units to access and deploy existing video content by developing and maintaining a user-friendly video library of the Video Team’s work that empowers staff and distributors to browse and search existing content.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees