Vice President, Wi-Fi Portfolio

Comcast • Philadelphia, PA

1d

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary The Vice President of Product Strategy and Marketing for the Consumer Wi‑Fi Portfolio owns the product strategy, positioning, go-to-market orchestration, and commercial performance of the company’s consumer Wi-Fi solutions, spanning Core and Value-Added Wi-Fi Services, Network Propositions, and Wi‑Fi devices/hardware ecosystem and roadmap. This leader translates consumer needs into compelling propositions by delivering a clear, differentiated promise around speed, coverage, reliability, security, and simplicity. The VP will also drive launch excellence, subscription/service attach, and portfolio growth while shaping product strategy through market insight and strong cross-functional leadership. Job Description

Requirements

• Skills Marketing Insights, Product Management, Product Management Strategy, Product Roadmapping
• Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
• Relevant Work Experience 15 Years +

Responsibilities

• Wi-Fi Portfolio Strategy, Positioning & Consumer Narrative Own the consumer Wi‑Fi portfolio story (portfolio, solution, product feature): what we sell, who it’s for, and why we win
• Define tiered consumer propositions (ex: Good, Better, Best) aligned to major consumer needs: Whole-home coverage & roaming Fast and consistent performance (real-world speed, low latency) Reliability (self-healing, stability, reduced drop-offs) Security & privacy (network protection, device controls) Simplicity (fast setup, easy management, great UX)
• Build and maintain a differentiated, defensible competitive positioning and messaging architecture across device families and service tiers
• Wi-Fi Value‑Added Services: Monetization, Attach & Retention Own GTM for consumer services and subscriptions attached to Wi‑Fi devices, such as: Advanced security and threat protection Parental controls and family safety features QoE optimization, device prioritization, gamer/low-latency modes Premium support, warranty/device protection, managed Wi‑Fi options Insights/analytics for network and device usage
• Define pricing and packaging (freemium, trials, bundles, subscription tiers, seasonal promos) with clear upgrade paths and value gates.
• Drive subscription performance in partnership with Growth: Trial-to-paid conversion, attach rate, renewal/retention, churn reduction In-app merchandising strategy and lifecycle communications (email/push/in-app)
• Consumer Network Proposition: Performance You Can Explain and Prove Develop Network Proposition strategy in partnership with Network Engineering teams Build a Product and GTM strategy for Network Expansion
• Own consumer-friendly performance and reliability claims and ensure they are: Understandable (benefits-first) and consistent globally Defensible (test methodology, substantiation, legal review) Translated into clear merchandising language for packaging and e-commerce
• Establish proof points and assets: demos, comparisons, speed/coverage explainers, “why it matters” stories for streaming, gaming, WFH, smart homes, and multi-device families
• Device Propositions: Wi-Fi Hardware, Ecosystem and Roadmap Lead GTM strategy for consumer devices, including (as applicable): Routers/gateways, mesh systems, extenders, access points Premium performance tiers (e.g., multi-gig, tri-band/quad-band), simplified entry tiers Translate technical capabilities into consumer outcomes and proof points

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees