Vice President, US Sales

Mars • Louisville, CO

5h • $300,000 - $360,000

About The Position

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President, US Sales to join our rapidly growing company. Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime , provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities. We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company. Here’s the scoop - Summary The US Vice President of Sales is responsible for shaping the US revenue strategy, driving sales execution, and building a high‑performing sales organization. This role blends strategic vision with hands‑on leadership, ensuring the company meets growth targets while strengthening customer relationships and market presence. As a key member of the North America cross functional leadership team, you will be expected to adapt in a fast-paced market, leveraging data-driven insights to capture market share and enhance brand advocacy. The role is responsible for overseeing 40+ associates and $250M in revenue. The role reports into the General Manager, North America and sits on a cross functional leadership team. It is responsible for overseeing our key account management as well as independent pet retailers.

Requirements

• Bachelor’s degree in Sales, Business, or a related field is required.
• 15+ years of experience in multi-channel selling with at least 5-7 years in a senior leadership within the CPG industry.
• Proven track record of delivering revenue growth in a fast‑paced or scaling environment.
• Experience working closely with a General Manager or P&L owner is strongly preferred.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Strong analytical mindset to assess performance and make data-driven optimizations.
• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
• Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.
• Ability to travel at least 40%

Nice To Haves

• MBA preferred.
• Exceptional leadership and people‑development capabilities.
• Strong strategic thinking paired with hands‑on execution.
• Expertise in forecasting, pipeline management, trade budgets and sales analytics.
• Excellent communication, negotiation, and relationship‑building skills.
• Ability to influence cross‑functional teams and drive alignment.
• Mars Leadership Competencies Engages associates (Essential)
• Practices breakthrough thinking (Essential)
• Delivers consistent results (Essential)
• Navigates complex challenges (Advanced)
• Creates collaborative relationships (Advanced)
• Functional Capabilities Create compelling strategies and plans (Essential)
• Develop and deliver winning propositions (Essential)
• Experiment to learn (Essential)
• Manage the creative process (Essential)
• Portfolio Breadth and Scale (Advanced)

Responsibilities

• Revenue Leadership Define the US sales vision, strategy, and annual revenue plan aligned with overall business goals.
• Manage and mentor the team on trade budgets, promotional and portfolio strategies to maximize Revenue efficiency.
• Analyze market trends, customer insights, and competitive dynamics to identify strategic and profitable areas of growth.
• Create a customer segmentation model that determines where the resources should be invested and where we need to divest resources.
• Partner with NA leadership team (GM, Supply Chain, Marketing, Finance, etc) to align go‑to‑market strategy.
• Build and manage a scalable sales operating model, including best in class forecasting, pipeline management, and performance tracking.
• Sales Strategy & Execution Develop and execute a comprehensive go‑to‑market strategy aligned with the North America business plan.
• Establish clear sales processes, KPIs, and accountability mechanisms across the sales organization.
• Lead pricing, contract negotiation, and deal‑structuring strategies to maximize profitability.
• Customer & Market Engagement Build strong relationships with key customers, partners, and industry stakeholders.
• Represent the company at industry events, conferences, and strategic customer meetings.
• Monitor competitive landscape and market trends to inform strategic decisions.
• Lead key customer joint business plans and ensure accountability to deliver agreed upon measures and deliverables
• Team Leadership & Development Recruit, mentor, and develop a high‑performing sales team, including frontline associates and individual contributors.
• Foster a culture of performance, collaboration, and continuous improvement.
• Implement training programs to strengthen product knowledge, sales skills, and customer engagement.
• Review current operating model inclusive of job levels, roles and responsibilities, and location strategy to ensure we have aligned job profiles with the right talent

Benefits

• Earnings: $300,000-$360,000 annual salary, annual bonus eligibility, and 401k/RRSP with company matching.
• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive