Vice President, Ticketing

Area15•Las Vegas, NV

12d•Onsite

About The Position

AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion. The Vice President of Ticketing is responsible for leading and scaling AREA15's ticketing and brokerage division, driving revenue growth, and building a high-performing commercial engine that maximizes the value of AREA15's audience and platform. This role carries full P&L ownership and is instrumental in shaping ticketing strategy, bundle development, distribution channels, and partner relationships across both on-campus and city-wide experiences. This is a highly entrepreneurial leadership position focused on building new revenue streams, launching innovative products, and expanding AREA15's presence within the Las Vegas entertainment ecosystem.

Requirements

Applicants must be 21 years of age or older
Proof of eligibility to work in the United States
Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations.
8-12+ years of experience in ticketing, brokerage, distribution, travel, or entertainment commerce
Proven experience with P&L ownership and revenue accountability
Demonstrated success building or scaling a business or business line
Strong relationship-building and deal-making skills
Experience hiring, developing, and leading high-performing teams
Data-driven mindset with the ability to analyze metrics and drive decisions
Technology-forward approach, with comfort leveraging tools and AI to improve performance
Experience in the Las Vegas market with established industry relationships
Background in multi-attraction passes, OTA distribution, or experience brokerage
Experience structuring commercial agreements with distribution and data ownership considerations
Experience working closely with technology teams as a commercial stakeholder
Ability to understand, speak, read, and write the English language.
Computer skills in Microsoft applications. (Excel, Outlook, Word, etc.)
Availability for varied shifts, including evenings, weekends, and holidays.
Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.
Ability to work in all weather conditions including but not limited to extreme heat, sun exposure, wind, rain, extreme cold.

Responsibilities

Full revenue and contribution margin accountability for the ticketing and brokerage division
Own the financial model, forecast, and weekly operating metrics
Report to the President with a regular cadence - this is a run-like-a-business division, not a department
Design and evolve the bundle portfolio - Zone 1, Zone 2, A15 Pass, and city-wide combinations
Work collaboratively with experience owners and the President on bundle pricing - this VP shapes strategy and brings data, not unilateral control
Identify new bundle opportunities that increase conversion and revenue per visitor
Ensure bundle architecture is simple enough to sell and compelling enough to convert
Own and grow all channels through which AREA15 tickets, passes, and bundles are sold: AREA15.com, on-property, hotel concierge, OTA and affiliate partners, group and corporate
The hotel and resort concierge network is the highest-volume referral channel in Las Vegas and a primary growth target
Develop the corporate and group sales channel - conventions, incentive groups, and entertainment buyers are an underserved, high-margin segment
Manage all distribution partner agreements - ensure channel economics are sound and transaction ownership stays with AREA15
Activate and structure the existing portfolio of 15-20 Las Vegas experience partner relationships
Ensure every partner agreement routes transactions through the AREA15 platform - data ownership is non-negotiable
Build partner success processes: onboarding, performance tracking, and commercial optimization
Identify new brokerage opportunities as the city-wide platform scales
Hire and lead a lean, high-performance team across channel sales, partner success, analytics, and operations
Build a culture of commercial accountability - every role has a number and owns it
Embrace technology and AI tools to extend team output - the goal is a small team with outsized results
Work closely with the CTO's team as the commercial client for all platform and technology decisions
Use data to make decisions - conversion rates, channel performance, attach rates, revenue per visitor. If it can be measured, it should be tracked.
Collaborate with the CTO and Experience OS data infrastructure to build the analytics layer this division needs
Embrace AI and technology tools to improve efficiency, forecasting, and commercial outcomes - not as a future initiative, but as a present operating mindset
Ensure every transaction flows through the AREA15 platform so guest data is captured and owned
Respond to time sensitive matters.
Demonstrate ART! (AREA15's service standards) in every guest interaction.
Adhere to department and company policies and procedures.
Maintain a professional, polished appearance in line with AREA15 standards.
Work various shifts, including nights, weekends, and holidays.
Perform other work-related duties as assigned.