Vice President, Technical Product Manager, Digital Marketing

Link Logistics•Minneapolis, MN

62d•$235,000 - $250,000

About The Position

Link Logistics Real Estate (“Link”) is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. Established by Blackstone in 2019, the company connects consumption, technology, and the supply chain across its portfolio, which spans half a billion square feet. We leverage our scale, proprietary data and insights, and foundational focus on sustainability to drive success for our customers’ businesses and deliver value for our stakeholders. We put our people, customers, and communities first and find ways to make a conscious, positive impact where we live and work. Every day, we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo. Link Logistics Real Estate is seeking a Vice President, Technical Product Manager to connect technology with the digital team’s needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms, analytics and tracking tools while collaborating with multiple teams to centralize data for reporting. The position will empower the digital team to aggregate, analyze, and leverage data to generate actionable insights. Reporting to the SVP, Technology, the ideal candidate will have deep expertise in product management, digital analytics and website management, SEO/GEO/SCO/SEM best practices, a technical business analyst background, experience working with data architecture and engineering teams, and strong communication skills to align technical solutions with business goals. The candidate will lead a team of direct reports comprising of a Product Manager, development team, and vendors.

Requirements

Bachelor’s degree.
Experience in a marketing or digital analytics environment.
Experience with website implementations.
Experience managing high-volume websites and microsites
Experience with cloud data platforms including Snowflake, BigQuery and Salesforce Data Cloud.
Familiarity with CMS and Salesforce Marketing Cloud integrations to support end-to-end lead journey, personalization and segmented content and communications.
Familiarity with website platforms like WordPress and Optimizely.
Familiarity with APIs for extracting data from third-party platforms (e.g., Google Analytics, BigQuery, Meta Ads Manager, StackAdapt, etc.).
Working knowledge of digital marketing data from ad platforms, websites, email tools, etc.
Familiarity with websites, data architecture, modeling, and governance best practices.
Exceptional communication and collaboration skills.
Ability to partner with non-technical stakeholders and explain technical concepts clearly.
Strong problem-solving and critical-thinking abilities.
Experience with Atlassian tools for product management and documentation a plus.
Experience with project management tools like Wrike or similar a plus.
10-15+ years of experience in a technical digital marketing and digital analytics environment.
Experience supporting websites.
Strong understanding of digital marketing data.
Proficiency in SQL, JavaScript, HTML and CSS.
Familiarity with DAX and DBT a plus.
Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4), BigQuery, and Salesforce Marketing Cloud.
Familiarity with databases such as Snowflake and Salesforce Data Cloud

Responsibilities

Strategic Leadership: Develop and execute a comprehensive digital marketing technology strategy that aligns with the company's overall business objectives and growth plans.
Lead cross-functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.
Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market
Lead the Product Management and development of custom external facing digital products including real estate availability web sites
Product Management/Application Support Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt and Sprout Social.
Work Management: Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues.
Technical fluency with web technologies - Understanding of web application architecture, front-end/back-end systems, APIs, A/B testing tools, and content management systems. Strong focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools like Lighthouse or WebPageTest
Development process experience - Familiarity with agile methodologies, version control (Git), CI/CD pipelines, and ability to write technical requirements and collaborate effectively with engineering teams on deployment, scalability, and security considerations
Technical SEO/GEO/SEM: Apply expert-level technical knowledge of SEO, GEO, and SEM to implement business recommendations and requirements within Link’s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI-powered platforms.
Website Tagging Strategies: Knowledge of the implementation and optimization of GA4 tags, pixels, and other tracking tools, with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection, seamless integration, and actionable insights for digital marketing initiatives.
System Administration: Provide day-to-day administration of digital tools including GA4, BigQuery, Lead Forensics, Sprout Social, etc. including user management, financial management, and adhering to security and governance best practices.
Support Management: Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues.
Testing: Write test scripts, participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems, end users, downstream applications, reports and dashboards, etc.
Documentation: Create and maintain thorough system and business process documentation, including current and future state architecture diagrams, user journeys, source data tables, product briefings for enhancements and system changes, root cause analysis for issues, etc.
Tool Standardization: Utilize enterprise tools including Jira, Confluence, Lucid Chart, ServiceNow, etc. for task tracking, maintaining documentation, incident and release management.
Data Ingestion and Analytics Support business and technical teams through the end-to-end process of capturing, transforming, ingesting, modeling, analyzing and reporting digital data.
Data Solutioning: Write technical documentation and participate in solutioning workshops to support the Data, Architecture and Engineering (A&E) teams ingesting digital data into Link’s data platform.
Data Connections: Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau, Power BI, and Looker Studio.
Attribution Accuracy: Collaborate with Digital, Analytics and Data teams to improve attribution models and reporting accuracy.
Tool Selection & Configuration: Evaluate and recommend technologies that enhance data gathering, transformation, aggregation, analysis, and visualization.
Data Transformation: Critically examine data to improve transformation logic and identify why it may not be normalized.
User Behavior Data: Enable insights into customer journey, engagement patterns and conversion metrics to help inform digital marketing strategies and design.
Stakeholder Management Enhance your expertise and build strong relationships with business and technology teams so you can advise and help deliver technology solutions to meet business objectives.
Collaboration: Work closely with business and technology stakeholders to understand their goals, challenges, and requirements, translating these into scalable technical solutions.
Strategy Alignment: Develop and thoroughly understand business partners’ tools, processes and operational needs.
Digital Marketing: Comprehensive expertise in every stage of digital marketing, including strategic planning, campaign execution, and ongoing optimization of processes and workflows.
Advisory Services: Act as a trusted advisor, providing insights and recommendations on how technology can support and enhance business goals.
Professional Development: Stay knowledgeable on industry trends, emerging marketing technologies, new advertising platforms, and competitor activities to provide guidance to stakeholders that will ensure Link is operating as an industry leader.
Market Sensitivity & UX Insight: Understanding market dynamics, user experience design, and emerging trends to inform product decisions