Vice President, Product Marketing – Enterprise

U.S. Bank • Naperville, IL

5d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description Act as the strategic link between market, customers, and internal teams: Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Enterprise segments. Conduct market and customer insights research: Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities. Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer-facing channels. Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution. Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection-handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns. Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross-sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies. Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts

Requirements

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• 12+ years of experience in product marketing or related roles with proven ability to deliver results
• Deep understanding of Retail & Services market dynamics and customer needs
• Strong organizational, interpersonal, and team-building skills
• Excellent verbal, written, and presentation skills
• Ability to manage multiple projects on time and on budget
• Familiarity with marketing technology platforms and analytics tools
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Act as the strategic link between market, customers, and internal teams
• Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Enterprise segments.
• Conduct market and customer insights research
• Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy.
• Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP).
• Translate insights into product requirements and positioning opportunities.
• Develop positioning, messaging, and value proposition
• Create the product’s core narrative and differentiated value proposition.
• Build messaging frameworks and product stories for sales, marketing, partners, and executives.
• Ensure consistency of messaging across all customer-facing channels.
• Lead marketing strategy and activation
• Own marketing planning and activation for product launches and enhancements.
• Define target segments, pricing/packaging inputs, and readiness criteria.
• Develop marketing strategies that drive engagement and pipeline contribution.
• Drive sales enablement and content development
• Develop sales playbooks, battle cards, demo scripts, and objection-handling guides.
• Build sales content and training to communicate product value and differentiation.
• Partner with Content Marketing to ensure alignment with integrated campaigns.
• Support demand generation and adoption programs
• Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals.
• Support cross-sell, upsell, retention, and adoption initiatives.
• Track product/feature usage and inform lifecycle marketing strategies.
• Monitor performance and provide feedback
• Track product performance, pipeline impact, and campaign effectiveness.
• Feed customer and market insights back into product roadmap decisions.
• Develop customer testimonials and case studies to support sales and marketing efforts

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees