About The Position

We are seeking a highly experienced marketing executive to lead strategic growth initiatives through lead generation demand creation and B2B partnerships within our insurance and healthcare divisions. This role is designed for a self-directed operator who is comfortable representing the company in executive-level conversations and independently driving high-impact relationships that expand reach and revenue. This individual will identify structure and activate partnerships with organizations that share similar customer audiences developing mutually beneficial go-to-market strategies. The ideal candidate blends strategic thinking marketing execution and strong business judgment—operating confidently with CEOs CMOs founders and senior leaders both internally and externally.

Requirements

  • 10+ years of experience in marketing, business development partnerships or growth roles (B2B preferred)
  • Prior experience in insurance and/or healthcare required with a strong understanding of industry dynamics, buyer behavior and regulatory considerations
  • Proven track record of generating leads and revenue through partnerships and strategic marketing initiatives
  • Demonstrated ability to operate confidently and effectively in executive-level settings
  • Strong business judgment with the ability to assess strategic fit risk and long-term value
  • Experience structuring partnerships with companies that share similar target audiences
  • Excellent communication, negotiation and relationship-management skills
  • Highly self-motivated, resourceful and comfortable working in ambiguous or fast-moving environments
  • Operates with executive-level maturity and accountability
  • Comfortable owning outcomes not just programs
  • Strategic commercially minded and disciplined in execution
  • Credible polished and trusted by senior stakeholders
  • Focused on results leverage and long-term value creation

Responsibilities

  • Own and drive lead generation strategy across B2B channels with a focus on scalable high-quality demand
  • Develop and execute marketing initiatives that convert partnerships and programs into measurable pipeline and revenue
  • Identify new growth channels and evaluate opportunities for customer acquisition and expansion within insurance and healthcare divisions
  • Proactively identify, pursue and structure strategic partnerships with companies serving complementary or overlapping audiences across insurance healthcare and regulated services
  • Design and implement partnership models (co-marketing referrals, bundled offerings, content collaborations, platform integrations etc.)
  • Negotiate and manage partnership agreements ensuring alignment of incentives and clear performance expectations
  • Act as the primary executive-level relationship owner for key partners
  • Represent the company in conversations with senior executives (CEOs, CMOs, CROs, founders and VPs)
  • Demonstrate strong judgment and discretion in evaluating opportunities, tradeoffs and brand alignment
  • Serve as a trusted internal partner to leadership on growth strategy, market positioning and partnership prioritization
  • Operate independently with minimal oversight while maintaining alignment with company objectives
  • Build, manage and optimize programs end-to-end—from concept through execution and measurement
  • Track, analyze and report performance metrics related to leads partnerships and ROI

Benefits

  • Competitive Medical, Dental, and Vision Insurance
  • HSA/FSA
  • Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
  • Voluntary Life Insurance for Self, Spouse and Dependent
  • Company-paid Basic Life Insurance and Long Term Disability
  • Retirement plan and Employer match contribution with Profit Share
  • Tuition Reimbursement program
  • Company perks and Discount program
  • Engaging Wellness and Financial Education Resources
  • Employee Assistance Program
  • Incentive Plans
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